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地道美语听力播客:经营之道 如何让顾客多消费?

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  • I've come up with a surefire way to bring in more business.
  • 我想到了一个能够带来更多生意的万全之法。
  • How?
  • 什么办法?
  • We'll start a customer loyalty program. All of the big businesses have them.
  • 我们先制定一个客户忠诚度计划。所有的大企业都有这一项内容。
  • I'm not sure how they work.
  • 这种计划时如何起作用的。
  • They're mainly point-based systems. Our customers sign up and we'll give them a membership card or keychain tag with a barcode.
  • 这主要是积分系统。我们的顾客注册后将获得会员卡或者带有钥匙链的条形码。
  • Each time they make a purchase, they get points.
  • 每一次消费,他们可以获得积分。
  • Once they've accumulated enough points, they can redeem them for rewards.
  • 一旦积分累计到一定程度,他们就可以用积分兑换一些奖品。
  • Okay, but what's this?
  • 好的,但是这又是什么?
  • It's a punch card. Each time a customer buys something over $25, they get a punch.
  • 这是一张穿孔卡。只要顾客单次购物满25美元即可获得一次记录。
  • When they've received 10 punches, they get a $10 discount.
  • 当累计10次后,他们可以得到10美元的折扣。
  • I understand all that, but what is this chart for?
  • 这些我都明白,可是这个表格的作用是什么?
  • It shows our new tiered system.
  • 这展示了我们的新式分级体系。
  • Customers who spend over $1,000 a year are on the blue level, those who spend more than $5,000 are on the red level, and those who spend $10,000 are on the gold level.
  • 年消费超1000美元的顾客位于蓝色级别,年消费超5000美元的顾客位于红色级别,年消费超10000美元的顾客位于金色级别。
  • We'll have incentives to get people to move up the ladder.
  • 我们用奖励刺激大家多消费。
  • So which of these customer loyalty programs are we adopting?
  • 所以我们要采用哪种客户忠诚度计划?
  • All of them.
  • 所有的都要采用。
  • Huh? How are customers supposed to keep track of all of these programs?
  • 啊?顾客应该如何跟着这些程序走?
  • Good question. See this? It's a free wallet we'll be giving away.
  • 问的好。看到这个了吗?我们将分发这种免费的钱包。
  • Customers can keep all of their customer loyalty cards in it. Isn't it nice?
  • 顾客可以把卡片放在里面。很漂亮吧?
  • It's nice, but will people really use it?
  • 是很漂亮,但是顾客们会使用吗?
  • You've got a point. Maybe we should come up with a reward program for those who do. Hey, that's brilliant!
  • 你说的对。也许我们应该想个计划奖励使用钱包的顾客。嘿,这个主意真棒!


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1.come up with 提出

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例句:Several of the members have come up with suggestions of their own
有几位成员提出了自己的建议!L9JYoPk0iddSU|k|O

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2.keep track of 记录;追踪

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例句:Police keep track of the kidnapper using electronic surveillance equipment.
警方利用电子监视设备跟踪绑架者HDqtWGFj=kVW3n%L

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3.giving away 分发;泄露

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例句:They felt like they were giving away company secrets.
他们觉得自己正在泄露公司的机密0hmjAzw9at

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4.move up 提升;上升

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例句:You can move up to work in films and the theatre.
你可以转行从事影视戏剧业8;-PAl,c@EwXZ

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重点单词   查看全部解释    
wallet ['wɔlit]

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n. 皮夹,钱包

 
understand [.ʌndə'stænd]

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vt. 理解,懂,听说,获悉,将 ... 理解为,认为<

 
ladder ['lædə]

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n. 梯子,阶梯,梯状物
n. (袜子)

 
discount ['diskaunt]

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n. 折扣,贴现率
vt. 打折扣,贴现,不重

 
track [træk]

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n. 小路,跑道,踪迹,轨道,乐曲
v. 跟踪

 
purchase ['pə:tʃəs]

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vt. 买,购买
n. 购买,购买的物品

 
redeem [ri'di:m]

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vt. 赎回,挽回,履行

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punch [pʌntʃ]

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n. 打洞器,钻孔机,殴打
n. (酒、水、糖

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brilliant ['briljənt]

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adj. 卓越的,光辉的,灿烂的
n. 宝石

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loyalty ['lɔiəlti]

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n. 忠诚,忠心

联想记忆

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