评论
打印
Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. The industry is risk adverse and is more likely to be a late adopter. It's not surprising then that a new report in which lists the top social media industries ranks hospitals and healthcare clinics in the bottom 10, joining by automobile parts stores and lumber and wood production.(1)____(2)____ But healthcare on a whole is not completely behind in the recent report.(3)____ Biotechnology and pharmaceuticals tied for 29th place out of 50 most social industries.(4)____
The report looked at Gt social presence," the number of employees registered with social media profiles on Twitter, Linkedin or Facebook using a corporate email address; and "social connectedness," the number of connections across social networks. Given this scoring method, it:s understanding why hospitals would rank low.(5)____ Hospitals and other providers have not encouraged employees to represent it on social media platforms or actively participated in social media.(6)____(7)____ But this doesn't mean the industry has not adopted social media In fact" hospitals have made greater strides in using social media to connect with patients and consumers.(8)____
Healthcare may still be in catch-up mode compared to other more social industries,but advances being made by he8lth systems and physician groups are insignificant.(9)____When healthcare moves beyond talking and, instead, uses social media to engage with patients, employees and consumers, the impact on people's lives will be phenomenal and, possibly, life-saving.(10)____
