评论
打印
Points of view
观点
Are TV commercials for children bad or good?
电视广告对孩子有益还是有害？
Read this opinion article from a newspaper, followed by cuttings from the Letters to the Editor section, too see both sides.
阅读这篇来自报纸的评价文章，“读编往来”板块的剪报，了解正反面观点。
A Little Spenders are Big Spenders
A 小消费者是大消费者
The latest target for TV commercials is Asia's fastest growing consumer group--children.
电视广告最新的目标是亚洲增长最快的消费群体—儿童。
Asian families are getting smaller and wealthier, and Asian children are watching more TV.
亚洲家庭变得越来越小，越来越富裕，亚洲小孩看电视看得越来越多。
One estimate says a typical Asian child sees more than 10,000 minutes of TV commercials a year.
据估计报道，普通的亚洲小孩一年看电视广告长达1万多分钟。
To get the attention (and the money) of these young viewers, commercials use child actors.
为了吸引这些年轻电视观众的注意（和吸收金钱），广告由童星来拍。
'Kids can identify with someone from their own age group,' says one advertiser, 'so the commercials are more effective.'
“儿童对同龄人有认同感，”一个广告商说，“因此，这些广告效果更好。”
Of course, child actors earn big money.
当然，童星能赚大笔钱财。
Not everyone is happy to see kids turned into consumers.
不是每个人都乐意看到儿童被变成消费者的。
Some educators believe that the more TV commercials children watch, the more materialistic they become.
一些教育家认为儿童广告看得越多，就变得越追求物质。
One Japanese survey asked children, "What do you want most in life?'
某个日本调查询问小孩，“你一生中最想得到什么？”
Twenty percent said money or possessions.
有百分之二十的小孩说是金钱或财产。
For these reasons, governments are taking action to protect children.
就这些原由，政府正在采取行动保护孩子。
Television authorities, for example, would ban an advertisement if it made children feel inferior because they did not own the advertised product.
例如，如果一则广告使儿童因为没有拥有广告中的商品而感到低人一等，那么电视台就会禁止这样的广告播放。
