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Come on. "Why? 'Cause I need it"? Best scene ever, right? Come on!
拜托，“为什么？因为我想亲你？”最妙的场景，对吗？ 拜托！
So you think of "Jaws" -- so that's the kind of stuff that, like, you know -- the investment of character, which is the stuff that really is inside the box, you know?
你觉得《大白鲨》－－就是这一类的东西，你知道，角色的这些时间，是你真正在盒子里的东西。你知道吗？
It's why when people do sequels, or rip off movies, you know, of a genre, they're ripping off the wrong thing.
这就是为什么人们喜欢看续集或者外传，你知道，是一个类型的，他们剽窃错误的事情。
You're not supposed to rip off the shark or the monster. You know, if you rip something off -- rip off the character.
你不应该去剽窃鲨鱼或者怪物。你剽窃它，你知道，如果你剽窃一个角色。
Rip off the stuff that matters. I mean, look inside yourself and figure out what is inside you. Because ultimately, the mystery box is all of us.
使用一些其它的东西，我是指，好好想想自己并且明白你心里想的是什么。因为最后，你知道，神秘的盒子是我们所有人的。
So there's that. Then the distribution. What's a bigger mystery box than a movie theater? You know?
所以它在那儿。然后是传播。比影院更大的神秘盒子是什么？知道吗？
You go to the theater, you're just so excited to see anything. The moment the lights go down is often the best part.
你去影院的时候，你看什么东西都很兴奋。灯光暗下的那一该往往是最好的时刻，知道吗？
And you're full of that amazing -- that feeling of excited anticipation.
你会充满那种惊人的－－参与其中的兴奋的感觉。
And often, the movie's there and it's going, and then something happens and you go,
然后，这电影开始，然后一些情节发生，然后你入戏，
"Oh --", and then, "Mmm ..." When it's a great movie, you're along for the ride because you're willing to give yourself to it.
“哦~~”然后其它情节跟上，你说“嗯嗯~~” 如果是一个很棒的电影，你会很入戏，因为你希望入戏。
So to me, whether it's a TV, an iPod, computer, cell phone -- It's funny, I'm an -- as I said, Apple fanatic --
对我来说都一样，不管是在电视，Ipod，电脑还是手机上。搞笑的是，我是一个苹果迷－－
and one day, about a year or so ago, I was signing on online in the morning to watch Steve Jobs' keynote, because I always do.
一年前的某个早晨，我正上网去看乔布斯的主题演讲，因为我一直看他的主题演讲。
And he came on, he was presenting the video iPod, and what was on the enormous iPod behind him? "Lost"! I had no idea! And I realized, holy shit, it'd come full circle.
然后他出来了，他展示了Ipod的视频，猜他身后的很多iPod上放的是什么东西?《迷失》！我不知道！然后我发现，太牛X了，它会周而复始的出新产品。
The inspiration I get from the technology is now using the stuff that I do to sell technology. It's nuts!
就像是，我从技术上的灵感就是从现有的东西得到的，它激励我，去卖技术。我是指，这很疯狂！
