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But realistically, daily active users fairly correlated to monthly active users.
现实中日活跃用户和月活跃用户是紧密相关的
We could've gone with either one.
谁也离不开谁
Amount of content shared, also very correlated to how many users there are because, guess what, you add a user, they share content.
分享内容量和用户数是相关的每增加一名用户，他们都会分享新东西
So, lots of things end up being correlated.
很多东西都是息息相关的
Pick the one that fits with you and that you know you're gonna be able to stick with for a long time, but have a north star.
选最适合你的那一个你知道你要为此选择奋斗很久一定要有北极星
Have a north star and know the magic moment that when a user experiences that,
有北极星，并营造激动时刻一旦用户体验到激动时刻
they will deliver on that metric for you on the north star, and then think about the marginal user, don't think about yourself.
他们就会帮你实现你的指标还有，要考虑到边缘用户，不要只考虑自己
Those are, I think, the really important points when you're operating for growth.
这些是实施增长时非常重要的几点
Everything has to come from the top. So the last area here is tactics.
凡事要一步步地来，最后要讲的一点是策略
And my hope was that I could hit a few of these and then
我只是抛砖引玉
I've got a list of tactics I wanna go through that I'm better talking with a whiteboard and whatever on,
我会列举一些策略我最好是借助写字板来讲
but you can ask me questions as I'm going through on those about how they work and what goes better.
我在讲的过程中，大家可以提问这些策略是如何实施的以及如何做的更好
But the important tactics that you need to think about this is great guy by the way,
你需要考虑的重要策略是--顺便提一下
Tom Fishburne, he lives, he lives in the Bay Area and he does these really cynical cartoons that I love.
Tom Fishburne是个很棒的小伙子这些讥刺画是他画的，我很喜欢
So let's say you found your, your niche market that you're gonna have a monopoly on inside the mousetrap market.
假如你已找到利基市场并在该市场有了垄断地位，并埋下"捕鼠器"
It's a silenced mousetrap that's sitting under beds so that if the mice come to your bed overnight,
这是一个藏在床下的无声捕鼠器一旦有老鼠在夜里溜到你床下
like they can be killed without waking you up, so that's your niche market.
就会被杀死，不会吵醒你这个市场就是你的利基
And your, your mousetrap is better than anybody else for that market.
捕鼠器就是你的杀手锏
What typically happens in Silicon Valley is, everyone think mar, thinks marketers are useless.
在硅谷，普遍认同的观点是市场营销人员没什么用
Like I thought marketers were useless when I was a physics student, so I'm sure as engineering students you must thing we're awful, awful people who aren't useful to have around.
当我是物理系的学生时，我也认为市场营销人员无用我确信，工程系的学生肯定觉得市场营销人员无用
