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However, while Apple is the dominant smartphone company in America, some analysts worry that it is losing market share elsewhere. Companies like Samsung, Huawei, Lenovo and LG, which make cheaper phones, and Google’s Android operating system, which runs on 71% of the world’s smartphones, have been luring consumers away from Apple's more-expensive products. The average cost of a new iPhone is $609, compared with $249 for smartphones globally, according to IDC, a market-research firm. That is good for profits, but it places Apple’s future in a luxury niche, traditionally occupied by companies such as Hermès.
但是，当苹果在美国依旧是智能手机的主宰者的同时，一些令人堪忧的分析却显示他们在其他的地方正逐步丢失着市场份额，诸如三星、华为、联想和LG等公司正制造着更加廉价的手机，谷歌的开放式安卓系统，以其能在全世界71%的智能手机上完美运行的优势，正吸引这越来越多的手机消费者开始放弃价格相对较高的苹果产品。现今，一台新iPhone的平均售价是609美刀，而根据一个名为IDC的市场研究公司统计数据显示，一台智能手机全球平均价格仅仅只有249美刀。苹果的定价固然对公司利润有益，但是这却将苹果的未来局限在了诸如爱马仕等传统名牌混迹的奢侈品领域。
