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第四题：Do you agree or disagree with the following statement? In order for a business to succeed, it must put more money in advertising.
观点：不同意只投钱在广告上。
1) 让步段。广告的确很重要。但是只有广告是不够的。(后面的观点选2个写就可以了)
2) 产品质量也很关键。
3) 产品创新也是不可忽略的因素。
4) 产品的售后服务也要跟上。
本题可用短语或句子：
1)Frequent advertising builds awareness, awareness builds familiarity, and familiarity builds trust. If a brand stops advertising, prospects and current customers may think it is troubled or out of business.
2)A well-executed, targeted campaign can trigger quick sales. Unique, strategically-grounded advertising turns wants into needs.
3)Your customers expect you to deliver quality products. If you do not, they will quickly look for alternatives. Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.
4)Quality influences your company’s reputation. The growing importance of social media means that customers and prospects can easily share both favorable opinions and criticism of your product quality on forums, product review sites and social networking sites, such as Facebook and Twitter. A strong reputation for quality can be an important differentiator in markets that are very competitive. Poor quality or a product failure that results in a product recall campaign can create negative publicity and damage your reputation.
5)The things you sell to consumers must also be safe, and not just for legal reasons. If you are in the food industry and you sell rotten food to a customer, it can lead to health issues for that person. Similarly, if you sell an electronics device that has not passed safety inspections, it can lead to safety issues for the consumer, like an electrical fire or shock. Malfunctioning or unsafe products are a threat in almost every industry, and could lead to dangerous situations for your customers.
6)pay heed to creativity关注创新
7)Some customers are price-sensitive有些顾客对价格很敏感
8)after-sales service售后服务
9)…should be the first priority.优先要考虑的事情
10)ensure products’ quality and affordability确保产品质量好价格低
第五题：Do you agree or disagree with the following statement? Teaching is harder than it was in the past.
观点1：同意。现在教学变得更难了。
1) 学生的要求更高了。需要老师有知识，有文化，还得有幽默感。
2) 现在上学的孩子越来越多。但是老师数量显然不够。这样一个老师要管好多小孩。
3) 现在知识更新更快了。需要老师不断保持学习状态。
观点2：不同意。现在教学变得更容易了。
1) 有高科技辅助教学。老师讲解知识更轻松，学生更容易懂。
2) 现在学生和家长都意识到教育的重要性。学生大都能自主学习。不用老师费时间费精力劝说学生努力学习。
3) 政府对教育的资助加大。教师地位和工资得到提高。这样有助于教师心无旁骛教学。
本段可用短语和句子：
1) demanding要求苛刻的
2) the quantity数量
3) have a sense of humor有幽默感
4) broaden One’s knowledge拓展知识面
5) …have made teachers’ work much easier…使得教师工作更简单(比如电脑和投影仪facilities like computers and projectors)
第六题：Do you agree or disagree with the following statement? Should the government support artists or should artists support themselves?
观点：政府应该资助艺术。
1) 有些传统艺术，如果没有政府资助，会消亡。这样文化多样性，国家历史就缺失了。
2) 艺术和工业相结合，提升各行各业的国际竞争力。促进经济的发展。
3) 艺术的发展促进旅游业的发展。
4) 很多艺术家也是教育家。如果艺术家得到政府资助，发展得好，那么学生们也会受益。
本文可用短语或句子：
1) die out消亡
2) cultural diversity文化多样性
3) pose a threat to our culture对我们的文化造成威胁
4) the combination of arts and industries结合艺术和工业
5) competitive edge/advantage竞争优势(这是一个固定搭配一定要熟记)
6) boost tourism促进旅游业
7) Many artists serve as educators.很多艺术家也是教育家。
