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晨读853期|老外眼中的小红书:中国版INS,网友的“旅游圣经”

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Xiaohongshu: How ‘China’s Instagram’ is transforming the travel industry


Tucked away in a residential neighborhood in the west of Hong Kong, the Kennedy Town Playground’s basketball courts aren’t particularly noteworthy. Most locals walk past them on their way to somewhere else.


But for many tourists visiting the city from China’s mainland, the courts are a must-see destination. They’re not interested in joining a pick-up basketball game. It’s because the courts, perched on the side of a hilly slope, offer great views of the Hong Kong skyline.


These Chinese travelers aren’t finding out-of-the-way locations by chance. Many of them are followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.


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重点单词   查看全部解释    
destination [.desti'neiʃən]

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n. 目的地,终点,景点

 
slope [sləup]

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n. 倾斜,斜坡,斜面,斜线,斜率
vt. 使

 
noteworthy ['nəut.wə:ði]

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adj. 值得注意的

 

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