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Xiaohongshu: How ‘China’s Instagram’ is transforming the travel industry
Tucked away in a residential neighborhood in the west of Hong Kong, the Kennedy Town Playground’s basketball courts aren’t particularly noteworthy. Most locals walk past them on their way to somewhere else.
But for many tourists visiting the city from China’s mainland, the courts are a must-see destination. They’re not interested in joining a pick-up basketball game. It’s because the courts, perched on the side of a hilly slope, offer great views of the Hong Kong skyline.
These Chinese travelers aren’t finding out-of-the-way locations by chance. Many of them are followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.
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