So uh this video is going to be titled "treat your business like your second child".
这段视频的标题叫做“像对待二孩一样对待公司”。
So knowing that I have a lot of young fans, this may not resonate, but for all of you "older peeps"
我有许多年轻粉丝,他们可能不知道,但是对于一些“老家伙们”,
like me that are lucky enough to have two children.
就比如说我,很幸运自己有两个孩子。
Something interesting happened the other day. We had some great friends over Erin and Francois.
那天发生了些有趣的事,艾琳和弗朗索瓦来我家做客。
They have three children and Erin was getting their middle child's ready and their third child was laying on the ground,
他们有三个孩子,艾琳刚把她第二个孩子弄好,然后发现老三躺在地上。
She's like flailing in the air and then I was thinking about how Lizzie and I are handling Xander compared to Misha
她在空中挥舞手臂,我当时就在想我和丽兹是怎么对待老二,对待赞德尔,又是怎么对待米莎的,
and I realized my God, like I asked Erin and I said Erin would you ever let Sebastian lay like that?
然后我发现我的天啊,然后我问艾琳你会让塞巴斯蒂安这样躺在地上吗?
And she's like absolutely not and start realizing in a very common joke around people that have young children
她说绝对不会,然后我就在父母身上发现一个普遍现象,
is how differently you acted the second child or the third child than you do with the first.
就是父母对待二孩,三孩的策略绝对和第一个孩子不一样。
First one you micromanage everything. Everything is videotaped, its first fart, its six day,
你对第一个孩子绝对是悉心照料,他的所有事情你都会录像,第一次放屁,出生的头六天,
its six day and three weeks after the first time it ever sneezed on a Tuesday.
然后三个星期零六天以后,记录下它第一次打喷嚏。
I mean, everything is focused on. Everything is micromanaged. Everything is over-thought.
你恨不得会注意每一处细节,每件事都是悉心到了极致,所有事情都考虑得非常周到。
I have been paying attention to a lot of people running businesses
我一直在关注一些创业公司,
and from corporate America that wants every little ROI tight to entrepreneurs that have never been through it before
比如一些美国企业,他们对投资回报率看得非常之重,而还有一些创业人士,他们没有经历过这些,
thus are micromanaging dumb shit that actually doesn't matter.
所以总是在一些不必要的事情上浪费精力。
It's very obvious to me that the best piece of advice I can give at this moment
显而易见,当下我能给你的最好建议,
in this world that where I want to do some outdoor content these days
尤其是最近几天,我想在户外谈论一下我的观点,
cause I haven't been doing these videos is treat your business like a second child.
因为我已经好久没录视频了,我的意见是“像对待二孩一样对待公司”。
Nothing is perfect. Nothing in business is black and white. All the magic is in the gray.
没有什么是完美无缺的,办企业也不是非黑即白,所有奇迹都是在不经意间发生的。
Have patience. Nothing is the worst thing that ever happened and nothing is the best thing that ever happened.
要有耐心,没有最坏的事,也没有最好的事。
Celebrating the way you raised money is just the beginning.
你像筹到钱一样庆祝喝彩,但这只是刚刚开始。
Being devastated thinking it's over when you lost the deal is not the true reality.
当这单生意没谈成,你觉得一切都完了的时候,其实这不是真的。
It's always somewhere in the middle.
你其实是在中间游荡。
And if you understand how to raise a second child, and realize the difference,
如果你知道怎么抚养二孩,如果你知道之间的区别,
cool, it's earting dirt over there, little Timmy's eating dirt, and that's ok.
看那孩子正在吃脏东西,小蒂米正在吃脏东西,没关系,
but you would have never let big sister Janet do that,that is the same way that I think you need to look at your business.
但你绝对不能让姐姐珍妮特吃脏东西,你也要通过这种方式来看待你的公司。
Nothing is the end of the world, and nothing is the greatest thing of all time.
没有什么会让你觉得世界末日到了,也没有什么会让你觉得这是最美好的事情。
Embracing the chaos, embracing the nimbleness, embracing things you can't control,
要接受混乱一团的局面,也要接受事情顺利的时候,还要接受你无法控制的事情,
is the complete definition of a leader that's going to be able to navigate through the chaotic, never-predictable business world.
这才是企业家的完美定义,这样你才能在纷乱,不可预测的商业社会中前行。
So relax. Grab a coffee. Take a shot of vodka. It's all going to be ok. Treat your business like a second child.
放松一点,喝杯咖啡,来杯伏特加,船到桥头自然直,要像对待二孩一样对待公司。