Amazon announced on Monday that it opened a brick-and-mortar grocery store in Seattle that features no lines or checkout counters. The new Amazon Go store "uses sensors to detect what shoppers have picked off the shelves and bills it to their Amazon account if they do not put it back."
E-commerce for groceries has been the hardest market for Amazon to crack, and the opening of Amazon Go is "a great recognition that their e-commerce model doesn't work for every product," says analyst Jan Dawson of Jackdaw Research.
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