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创业与企业发展(视频+MP3+中英字幕) 第65期:与用户打交道

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So, you got some users using you.

现在你已经有了第一批客户了
Now what do you do with all these users?
你打算如何和他们打交道呢?
Customer feedback.
“客户反馈”
So, one, the first thing you should do is make sure there's a way for people to contact you.
首先,一定要确保客户能够联系到你
So, support homejoy.com.
例如,提供客户你的邮箱地址
Ideally there's a phone number, and if you hook up a phone number,
最好是电话号码
one really good idea is to, make sure that, you have voice mail or something like that,
这个电话最好还要有语音邮箱服务
so you don't have to be picking it up all the time.
这样你就不必时刻都守在电话旁边了
But in any case, a way for people to get inbound, to get inbound feedback is good,
无论如何,一定要让客户能够联系到你,这样才能得到客户反馈

与用户打交道

but really what you should be doing is going out to your users and talking with them, you know.

但是,最好的方式还是和客户面对面的交流
Get away from your desk and just get out and do the work.
别老是坐在办公室里,走出去见见客户吧
It seems like a slog and it's going to be a slog,
听起来挺难的
but this is where you're going to get the best feedback ever for your product.
但是这是得到最佳客户反馈的最好的方法
And this is gonna teach you on what features you need to completely change, get rid of,
通过这些反馈你可以知道,哪些东西是应该改变的
or what features you need to build.
哪些是应该避免的,哪些是加强的
And so, one way to do this is to send out surveys,
你可以通过问卷的方式和客户交流
you know, to get reviews after they've used the product.
得到他们对产品的评价
This is okay, but generally, you know, people are only gonna respond if they really love you or really hate you.
这个方法还不赖,但是只有当人们非常喜欢或讨厌你的产品时,问卷方式才有效
And, you never get like the in between,
如果大家对你的产品没什么感觉时,这个方法就不凑效了
So kind of get in between not get all the extremes is to go out
因此,此时要想得到产品的准确反馈
an actually meet the person that is using your product.
最好的方法还是和客户直接面对面
And, it's not a good idea to, you know, I've seen people go out meet the user
我见过有些人约客户见面的时候
and they sit there and it's like a laboratory and it's like an inquisition almost?
就好像在实验室做实验,审犯人一般,这种方法不太好
And you're kind of just like poking, and poking,
你不断地质问他
and poking at them like why'd you do that? Why'd you do that?
你为什么这样做?为什么这样做
That's not going to give you the best results.
这种交流方式不会得到好的反馈结果
What you should really do is make it into a conversation.
那么何种方法合适呢?你要让客户觉得你们在愉快谈话
Get to know them, get them to feel comfortable,
去了解客户,让他们觉得很放松
because you want to get them at a level where they are, they feel like, you know,
你要让他们觉得感觉对你很放心
they should be honest with you to help you an, an, and improve, improve things for you.
这样他们才会给你一个真实的反馈,这种反馈才会真正帮得上你
So I found that actually taking people out for drinks
我发现,和客户一起
and stuff like that was a very good way to do that.
坐下来喝点酒,聊聊天,这种方式很不错
I'm not sure if all of you are old enough to do that, but you can take them for coffee.
我不确定你们现在能否饮酒,不过,去咖啡馆也是个不错的选择

重点单词   查看全部解释    
hook [huk]

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n. 钩状物,勾拳,钩
v. 钩住,弯成(钩装

 
conversation [.kɔnvə'seiʃən]

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n. 会话,谈话

联想记忆
respond [ris'pɔnd]

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v. 回答,答复,反应,反响,响应
n.

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inquisition [.inkwi'ziʃən]

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n. 调查,询问,(罗马天主教的)宗教法庭

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