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经济学人:美国新闻业数字复兴

时间:2016-01-26 17:37:40 编辑:mike 可可英语APP下载 | 可可官方微信:ikekenet

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United States Journalism in America Digital resurrection
美国美国新闻业数字复兴

Some moderately good news in the news industry
新闻业的好消息

IN FEBRUARY Vice, a media firm that caters to youngsters who like their news with a dollop of sass and hip-hop, toured the opulent residence of the ousted president of Ukraine, Viktor Yanukovych, and posted the video online.
传媒公司Vice迎合年轻人的口味播报充满狂言妄语的新闻及嘻哈音乐。今年二月，该传媒公司的记者参观了已被罢黜的乌克兰总统亚努科维奇豪宅并将视频传到了网上。

It looks like a weird dictatorship theme park, the sardonic reporter told the camera.
这个地方就像一个怪异的独裁主题公园记者颇具讽刺性地对着摄像机说道。

A new report by the Pew Research Centre, a think-tank, finds that a third of Americans now watch news videos online, about as many as say they watch news on cable television.
智库皮尤研究中心最近发表了一个新的报告，该报道显示近三分之一的美国人在网上看视频新闻，约近乎三分之一的人称他们在有线电视上看新闻。

Among those aged 18-29, around half do.
在那些18-29岁的年轻人中，近一半的人在网上看新闻。

In years past Pew's State of the News Media reports have been sombre, chronicling the evisceration of jobs and the gutting of news budgets.
在过去的几年，皮尤中心有关新闻媒体的状况的报告都是阴郁的，长久以来都是老生常谈的就业问题和新预算。

This year, however, Pew sounded more optimistic, pointing to the slew of digital-news services, such as Vice's online news channel, that have sprung up recently.
但是今年，皮尤似乎更为乐观，指出数字新闻服务局势的回转，比如说Vice在线新闻频道，最近如雨后春笋一般冒出来。

Around 5,000 full-time jobs have been created at 468 digital-news firms, according to Pew.
根据皮尤的数据，468家数字新闻公司已经创造了近5000个全职岗位。

Many online-news firms have hired high-profile journalists away from big publications, such as the New York Times and Washington Post, and are launching bureaus around the world
许多在线新闻公司从大型出版社挖墙脚，雇了许多高知名度的记者，如纽约时报级华盛顿邮报，并在全球广设分局

(although not nearly as many as have been shuttered by newspapers).
（尽管并非很多由于纸质新闻业而惨遭关闭）。

Digital news firms used to do little besides rehashing traditional newspapers'stories.
数字新闻公司过去除了重复传统新闻报纸的故事之外很少写自己的东西。

Now they are starting to feature more original articles.
而现在他们正开始创作更多原创的文章。

Last year Business Insider, a business-news site, ran a profile of Marissa Mayer, the boss of Yahoo.
去年，商业新闻网站财经内幕就写了一篇文章概述雅虎的老板玛丽莎·梅耶尔，

At 23,000 words, it was as long as a novella.
该文章字数达到2.3万，已然是一部中篇小说了。

Online you can afford to do that.
你可以在网上这么做，

In a magazine you'd go broke, says Henry Blodget, the boss of Business Insider.
若是在杂志上你就直接破产了，该杂志的老板亨利·布洛杰特声称。

Buzz Feed, which used to be known for casting out click bait online, now claims around 170 full-time staff, including a Pulitzer-prize winner, Mark Schoofs, who has been hired to run a new investigative team.
Buzz Feed，曾经因网上清楚点击诱惑而闻名，现拥有约170名全职员工，其中包括普利策奖获奖者Mark Schoofs，他目前负责一个新闻调查组。

Lower costs explain why so many digital news firms, like Silicon Valley start-ups, are launching today.
低成本运行解释了为什么现在如此之多的新闻公司就像硅谷的暴发户一般地崛起。

Ken Doctor, a newspaper analyst, reckons it costs as little as $5m to start a credible digital news offering.
新闻分析人肯·多科特回想当时打造可靠的数字新闻产品仅需500万美元。

Financiers and philanthropists are investing in news:
现在金融家和慈善家都在投资新闻：

eBay founder Pierre Omidyar put $250m into a new non-profit, First Look Media.
易趣网创始人皮尔斯·奥米戴尔投资了2,5亿元运营一个新的非盈利网站First Look Media。

All this has injected hope into a beleaguered industry.
所有的这些为这个四面楚歌的行业注入了一缕希望。

Last month Marc Andreessen, a venture capitalist, predicted that journalism may be entering into a new golden age and that the news industry would grow ten- or a hundred fold.
上个月，风险资本家Andreessen预测新闻业将进入一个新的黄金期并且新闻业的利润将增长十倍甚至百倍。

Journalism is at least becoming more participatory.
至少现在新闻业变得越来越具参与度了。

Pew finds that around half of social-media users share news articles or videos, and comment on them.
皮尤研究中心发现近乎一半的社交媒介用户分享新闻视频和文章并且在上面发表评论。

Around 7% of American adults have posted their own news video to a social network, or submitted one to an established news site.
约7%的美国成年人将他们自己的新闻视频传到社交网站，或转交至已存在的新闻网站。

Interactive features are doing particularly well.
交互式的特写做的尤其出色。

Last year the New York Times's most popular article was a quiz in which people could test whether they spoke more like a Los Angeleno or a Louisianan.
去年，纽约时报最受欢迎的文章是一个小测试，通过该测试人们可以知道他们的口音是更像洛杉矶人还是更像路易斯安娜人。

Some positive news is welcome, but newsrooms continue to bleed jobs.
积极的新闻总是受欢迎的，但是新闻编辑室持续削减全职编辑。

The rise of digital-media firms has done little to restore local news coverage, which has suffered with the closure of many local papers.
数字媒体公司的崛起为重建本地新闻报道做的事少之又少，当地许多报刊倒闭。

Digital-news firms'long-form narratives and investigative journalism may grab attention, but they are unlikely to compensate for projects that will never take place again in old newsrooms because of budgetary woes.
数字新闻公司长篇的叙事手法以及调查性新闻或许能吸引读者的眼球，但是他们依然不能弥补那些由于预算困难而不再恢复其在新闻编辑室的位置。

Facebook users may be reading news, but they spend on average only a minute and a half on a news site each month if they come from Facebook, about a third of the time that visitors spend if they go to a newspaper's site directly.
脸谱网的用户或许在读新闻，但是如果消息来自脸谱网，他们平均一个月花一分半钟看新闻，若他们直接进入新闻网网页，访客花费的时间约占三分之一。

And digital video may be growing, but its advertising only accounts for around 10% of all digital ad revenues, and viewing growth has slowed.
数字视频或有增长，但是其广告收入仅占所有数字广告收入的10%，并且据观察增长已放缓。

Even television news is not having an easy time.
即便是电视新闻日子也不好过。

In 2013 the three big cable news channels—CNN, Fox and MSNBC—lost around 11% of their combined audience during prime-time.
2013年，三大新闻频道，美国有线新闻网、福克斯和微软全国有线广播电视新闻公司黄金时间流失了约11%的共同观众。

The news industry today resembles Newton's third law of motion, says Amy Mitchell, Pew's director of journalism research:
今天的新闻业与牛顿的第三运动定律很像，皮尤新闻调查中心的主任Amy Mitchell如是道，

for every action, there is an equally strong reaction.
每一步都会有同等强烈的反应。

The momentum might have shifted online, but gravity is still pulling everyone down to earth.
新闻业的发展势头或许已经转向了网络，但是重力作用依然在将人们往地上拽。译者:占文英

扫描二维码进行跟读打分训练

1.cater to 迎合

例句:We cater to all needs.

我们迎合所有需要。

2.point to 指向

例句:It's rude to point your fingers at people.

用手指指人是很失礼的。

3.start to 开始

例句:The cells will promptly start to soak up moisture.

细胞会立即开始吸收水分。

4.as long as 只要

例句:As long as I have strength, I shall be trying to remove the reactionary forces from the party.

只要我还有精力，我就要尽量清除党内反动势力。

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重点单词		查看全部解释
established	[is'tæbliʃt]	想一想再看 adj. 已被确认的，确定的，建立的，制定的动词est
reaction	[ri'ækʃən]	想一想再看 n. 反应，反作用力，化学反应	联想记忆 X 单词reaction 联想记忆： re反，action动－反应
compensate	['kɔmpenseit]	想一想再看 v. 偿还，补偿，付报酬	联想记忆 X 单词compensate 联想记忆： com共同，pens挂，花费，ate吃－一起花费一起吃，肯定是做了什么对不起别人的事情，而作出的赔偿
traditional	[trə'diʃənəl]	想一想再看 adj. 传统的
comment	['kɔment]	想一想再看 n. 注释，评论; 闲话 v. 注释，评论	联想记忆 X 单词comment 联想记忆： com共同，ment闷他：大家一起用激烈的评论把他闷的投不过气来。
reactionary	[ri'ækʃənəri]	想一想再看 adj. 反动的，反动主义的，反对改革的 n. 反动者，	联想记忆 X 单词reactionary 联想记忆： re反，action动，ary一反对运动的－保守的
slew	[slu:]	想一想再看 n. 沼地，极多，回转 n. 大量，许多 v. 使转，扭	联想记忆 X 单词slew 联想记忆： slew是slow慢慢聚集的
remove	[ri'mu:v]	想一想再看 v. 消除，除去，脱掉，搬迁 n. 去除	联想记忆 X 单词remove 联想记忆： re，move（n /v 移动）－移开
theme	[θi:m]	想一想再看 n. 题目，主题
credible	['kredəbl]	想一想再看 adj. 可信的，可靠的	联想记忆 X 单词credible 联想记忆： cred 相信+ible能…的→可靠的，可信的