Driven by the economic development, going abroad for a holiday has become a way of leisure for the Chinese. China's outbound tourists reached as many as 83 million last year. Chinese families are becoming used to taking vacations abroad. Parents usually take their annual leave in the summer vacation to travel with their children. An analysis report of the World Tourism Organization shows that Chinese tourists are the most powerful holiday consumer group. They have become a significant force in overseas shopping and created a great consumption value.