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这节课Wufoo的创始人为我们讲了“如何打造用户喜爱的产品”，他通过自己创建Wufoo的一些案例，为我们上了非常生动的一课。在他眼中，给用户留下的第一印象比较好，成功几率会比较大，还要特备重视客服的影响力。
n. 经营方法，行为态度
(复数）dealin
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- Speaking of documentation, stripe.
- 说到文字设计的成功例子，不得不说Stripe网站
- What's interesting about an API company is that there is no UX.
- 对于一个API公司来讲，没有什么用户体验
- The UX is actually just documentation, right?
- 用户体验就是文档，对吧？
- And there's opportunities even in documentation.
- 即使是文档
- Sort of the enchant and amaze.
- 也有门道让用户惊叹
- So one of the things that I love about them is their examples are wonderful.
- 我喜欢它的一个原因就是他们的示例非常棒
- But if you're actually, like, sort of logging into the app,
- 你登陆进去以后
- one of the things that is a super pain for most people,
- 对大多数人而言
- when you're dealing with most people's APIs, is, like, grabbing your API credentials and keys.
- 比较头疼的一件事情就是API认证
- And what Stripe does is it says oh, if you're logged into the app.
- Stripe的做法是，登陆应用的时候
- We automatically put your API credentials into the examples,
- API认证自动的关联到例子中
- so you only have to copy paste once when trying to learn their API.
- 在使用其API的时候，只需要复制粘贴一次就可以
- When Wufoo wanted to launch the third version of our API
- 当Wufoo更新到第三代的时候
- we realized like, Okay, that finally this is good enough that we want people to sort of build on top of it.
- 我们觉得，Wufoo已经比较完善了用户可以利用Wufoo制作产品了
- We were trying to figure out, like, how do we launch this out to the world,
- 我们思考如何进一步扩大Wufoo知名度，让更多人使用
- that sort of has our personality behind it.
- 让Wufoo变得与众不同
- Because a lot of people, they usually do things like a programming API contest, and they give out iPads and iPhones.
- 以前会有很多类似于编程比赛这样的活动用iPad或iPhone做奖品吸引参赛者
- And it makes you look like everyone else.
- 我们想弄得特别一点
- And so, in our company one weird value to have it's a quirk of us, is that the co-founders are big medieval nuts.
- 恰好呢我们这帮人都是中世纪迷
- And we take everyone out to Medieval Times every single year,
- 每年，公司创建纪念日的时候
- on the anniversary of the founding of the company.
- 都会举办和中世纪有关的活动
- And so, we said we have to do something in that flavor.
- 因此，我们觉得可以搞一个相关的活动
- And so we contacted the guys at armor.com, we said can you forward us a custom battle-ax.
- 我们联系了armor.com希望他们能帮我们打造一把中世纪战斧
- And what we said was if you win our programming contest you would win one.
- 然后发布公告，如果参赛者赢了我们的编程比赛那么就可以赢得中世纪的战斧
- The result is like people wanted to talk about this.
- 这个消息一发布，人们就纷纷议论
- It's something that people wanted to work on cuz they wanted to be able to say it like I'm programming. For a weapon.
- 很多人都想参加比赛因为他们很想为了战斧"而战"
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