评论
打印
这节课Wufoo的创始人为我们讲了“如何打造用户喜爱的产品”，他通过自己创建Wufoo的一些案例，为我们上了非常生动的一课。在他眼中，给用户留下的第一印象比较好，成功几率会比较大，还要特备重视客服的影响力。
n. 果心，核心，要点
vt. 挖去果核
您现在的位置： 首页 > 英语听力 > 公开课 > 斯坦福大学《创业与企业发展》 > 正文
- And our return to our investors is about 29,000%.
- 但我们给投资者的回报率高达29000%
- So a lot of people were very interested.
- 因此，很多投资者对我们很感兴趣
- And are sort of like.
- 当时，在别人眼里
- What makes Wufoo a little bit different or how do we run the company very differently,
- Wufoo很特别或者说，我们运营公司的模式与众不同
- and a lot of it was focused on product.
- 我们把更多的注意力放在了产品身上
- We weren't interested in building software that, I guess that just people wanted to use.
- 我们的重心不在于开发客户仅仅想用用的软件
- Right. That reminding you that you worked in a cubicle, cuz it was database app at its sort of core.
- 这就不断提醒我们，要精益求精我们的产品本质上是数据库
- We wanted a product that people wanted to love.
- 我们想推出一款人们非常喜爱的产品
- That people wanted to have a relationship with,
- 会迷恋的产品
- and we were actually very fanatical about how we approached this idea.
- 我们痴迷于将这个创意实现
- at the point where it's almost sort of sort of sciency sort of way.
- 已经到了狂热的地步有点像科学狂人了
- So what we said was like Okay.
- 好的
- What's interesting about start-ups in terms of us wanting to create things that people love is that,
- 从推出让用户喜爱的产品这个角度来看待公司的话，是非常有趣的
- love and unconditional sort of feelings are things that are difficult for us to do in sort of real life.
- 在现实生活中和一个人相爱，对于我们来说不是什么容易的事
- And at start-ups we have to do it sort of at scale.
- 对于创业公司来讲，也是这样的
- So we've decided to do is just start of by just looking at,
- 我们当时这样想
- Okay, how does real relationships work in the real world,
- 在现实生活中，我们是如何处理感情的呢
- and how can we apply them to sort of how we run our business
- 这种方法同样可以应用到创业上
- and sort of build our product that way.
- 可以应用到产品上
- So we'll go over basically these two metaphors,
- 打两个比方
- find new users as if we're trying to date them and existing users as if it were a successful marriage.
- 寻找新用户的过程就好像约会一样留存客户就好比是成功的婚姻
- So when it comes to dating, lot of the stuff that we uncovered had to do with first impressions.
- 因此，约会的时候第一印象很重要
- all, all of you often talk about your relationships in terms of the origin story.
- 你们在谈论自己的感情经历时都会讲到开始时候的那些事
- If I asked you to tell me about the first kiss,
- 会谈到初吻
- how you sort of met, how you proposed,
- 是怎么认识的，怎样求婚的
- these are the things that we say over and over and over again.
- 这些事儿讲过很多遍
- They're basically the word-of-mouth stories of our relationships,
- 这些事儿其实就是感情的口碑营销
- and they're the same kinds of things that we do with companies.
- 创业其实是有相似之处的
扫描二维码进行跟读打分训练
- 阅读本文的人还阅读了：
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
