评论
打印
本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
adj. 任选的
您现在的位置： 首页 > 英语听力 > 公开课 > 斯坦福大学《创业与企业发展》 > 正文
- And then the second thing you need to be thinking about is.
- 要考虑的第二点
- How can you create great triggered marketing campaigns?
- 举办什么样的推广活动呢？
- So, when someone creates their first, cross border trade transaction was one of the best email campaigns,
- eBay首次开通跨境交易是最好的一次推广活动
- I was ever part of at eBay in terms of click-through rates.It was awesome.
- 点击率非常高。非常棒
- Because it was really timely, really in context the right thing to do for the user.
- 因为这个活动顺应了天时地利人和
- So I'd say, make sure you have deliverability.
- 要有推广策略
- Most important thing.
- 这是最重要的事
- Focus on notifications and trigger based email, SMS, and push notifications beyond that.
- 专注于消息推送使用邮件，短信和推送通知等途径，不限于此
- So, I think we're out of time.
- 快下课了
- There's one thing I wanted to finish with which is.
- 我最后讲一点
- And if you guys have any questions, I guess, like, you can reach me and if I get spammed, I just won't reply.
- 如果你们有问题，欢迎联系我但如果邮件进入垃圾箱，我就没办法了
- We have great spam filters, no, my only favorite quotes is from General Patton,
- 我们有很好的过滤机制我最爱的名言是，巴顿将军的一句话
- and it's so cliche it's crazy but it's awesome.
- 被大家说烂了，很疯狂，却很棒
- A good plan, violently executed today is better "
- 今日认真执行的好计划
- than a perfect plan tomorrow and one of the things that Chamath instilled in us.
- 胜于明日的完美计划"Chamath灌输给我们的一点是
- And Harvey still instills in us and Mark instills across the whole of Facebook is this move fast and don't be afraid to break stuff.
- Harvey灌输给我们的是Mark灌输给整个Facebook的是：行动迅速，不要害怕打破常规
- If you can run more experiments than the next guy,
- 如果你能比别人多做一些实验
- if you can be hungry for growth.
- 如果你对增长更加渴望
- If you fight and die for every extra user.
- 如果你为增加用户奋战到底
- And you stay up late at night to get those extra users
- 你夙兴夜寐地增加用户
- to run those experiments to get the data and do it over and over and over again.
- 做实验，得数据反反复复地做
- You will grow faster.
- 终会快速增长
- Mark said he thinks we won 'cause we wanted it more, and I really believe that.
- Mark说，我们之所以能成功是因为我们对成功更渴望，我赞同这点
- We just worked really hard.
- 我们工作非常努力
- It's not like we're crazy smart, or we've all done these crazy things before.
- 我们并非智商超群我们没有丰富的经验
- We just worked really, really hard, and we executed fast.
- 我们只是努力工作，快速执行
- And I strongly encourage you to do that. Growth is optional. Thank you.
- 我强烈建议大家也这么干，选择权在你手里，谢谢
扫描二维码进行跟读打分训练
- 阅读本文的人还阅读了：
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
