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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
adj. 一致的，始终如一的
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- You know, how much you use instant messaging apps and how little you use email.
- 你们用多少即时通信软件用多少邮件，自己很清楚
- And you guys are probably, on the high end of the scale for email, because you're in Silicon Valley.
- 你们这些大学生可能用邮件还算多的因为你们在硅谷这
- That being said, on email the things to think about.
- 用邮件进行推送时要考虑一下实际情况
- Email, SMS, and push notifications all behave the same way.
- 邮件，短信以及推送通知异曲同工
- They all have questions of deliverability.
- 它们都有局限性
- So to finish first, first you have to finish.
- 要想最先完成，首先必须完成
- Your email has to get to someones inbox.
- 你的邮件要发到用户的收件箱
- So if you send a lot of spam and you end up with dirty IP's,
- 如果你发大量的垃圾邮件，你的IP就会被拉入黑名单
- or you send spam from shared servers where other people are.
- 如果你使用公共服务器发送垃圾邮件
- Or if you send email notifications, from shared servers where other people are sending spam from,
- 哦，不对，你发送的是正常的邮件而别人用同样的服务器发送垃圾邮件
- you are gonna end up being put in the spam folder consistently, and your email will fail completely.
- 你发的邮件会经常进入垃圾邮件箱客户根本不会看你的邮件
- You may end up, being blocked and have your email bounce.
- 你的邮件会被封杀或退回
- There's a lot of stuff around email where you have to look.
- 使用邮件，这些事情需要注意
- When you receive feedback from the servers you are sending email too.
- 如果你收反馈和发消息邮件用的是同一个邮件服务器
- 500 series errors versus 400 series errors, you have to be respectful of how those are handled.
- 会出现400或500系列的错误你不得不接受
- If someone gives you a hard bounce, retry once or twice and, then stop trying.
- 如果有收件人退回了你的邮件再试一两次，如果还是行不通，就罢手吧
- Because if you are someone who abuses people's inboxes,
- 因为，一旦你被认定是发骚扰邮件
- the email companies spam folder you and it's very hard to get out.
- 邮件公司会把你列为垃圾邮件发送者，你就难以翻身了
- If you get caught, on a Spamhaus link, or anything like that, it's very hard to get out.
- 一旦你被抓住，列入了Spamhaus中你就难以翻身了
- It's really important with email, that you are a high-class citizen, that you do good work with email
- 这点对于邮件推送很重要你要文明使用邮件使用邮件做正当的事
- because you want to have deliverability for the long run.
- 因为你要从长远角度考虑，持续推送消息
- That counts for push notifications and SMS2.
- 上述内容同样适用于推送通知和短信
- With SMS, you can go and buy SMS traffic,
- 使用短信的话，你可以通过灰色手段
- via gray routes with people with their having phones strung up.
- 购买短信包，从事此行当的人将手机和电脑绑定
- Attached to a like computer and pumping out SMS's.
- 使用电脑发送短信
- That works for a time but it always get shut down.
- 这样做一段时间还行，不过最终会弄砸
- And I've seen so many companies make these mistakes.
- 我见过很多公司犯过这样的错误
- Where they think they're gonna grow by using these kind of tactics.
- 他们认为通过这样的手段能获取增长
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| 重点单词 | 查看全部解释 | |||
| consistently | [kən'sistəntli] | |||
| scale | [skeil] | |||
| respectful | [ri'spektfəl] | 联想记忆 | ||
| silicon | ['silikən] |
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