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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
n. 进口，进口商品，意义
v. 进口，输入
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- And Ed runs the growth team at Uber now, he was at the growth team at Facebook.
- Ed目前在Uber领导着一个增长团队以前他是Facebook增长团队的一员
- And he was a Stanford MBA student, and did a class similar to this, where they talked about virility.
- 他是斯坦福的工商管理硕士他也讲过关于病毒营销的类似课程
- And they all went and built viral products.
- 他和同学们制定了很多病毒式营销策略
- And there was a bunch of press about that actually.
- 对此很多新闻都报道了
- And these brilliance of these stuff. The interesting thing about Uber.
- 非常不错，关于Uber有趣的一点是
- If you look at there growth team they're incredibly focused on drivers.
- 如果你看下他们的增长团队他们对于司机非常关注
- Because it's a two sided market place they need drivers.
- 因为这也是个买卖双方的市场，他们需要司机
- That's a huge, huge chunk of their focus as a team.
- 这是他们团队很大的一个关注点
- Even they've got like probably the best viral guy in the world at the company.
- 在他们公司有着世界上最好的病毒式营销人员
- So, with virality, you get someone to contact import, let's say.
- 那么在病毒营销中，要让用户导入他的联系人
- Then the question is, how many of those people do you get to send imports?
- 问题是在这些联系人中，你能够给多少人发送链接？
- Then the question is, to how many people? Then, how many click?
- 给多少人发？然后是多少人会点击链接？
- And you can put extra steps in this.
- 也许这中间也可以分解成几步
- You could put how many open, how many click, whatever.
- 多少人会打开，多少人会点击，之类的
- How many click, how many sign up. And then how many of those import.
- 多少人点击，多少人注册，这些人中又有多少会再导入自己的联系人
- So essentially, you want people who sign up to your site, to import their contacts.
- 本质上说，就是需要人们在网站注册并导入其联系人
- You want to then get them to send an invite to all of those contacts.
- 你想让注册的人给他们所有的联系人都发送邀请链接
- You want to get. It to all of those contacts, not just one of them.
- 而不是仅仅给其中一个人发
- Then you want to get a percentage of those to click, and a percentage of those to sign up.
- 然后你希望这其中有一部分点击了邀请链接又有一部分注册了
- If you multiply out the percents at every point in this, this is essentially, where well this isn't a percent, this is a number.
- 如果你把每个节点的百分比相乘那么实际上--哦，这里不是个百分比，这是个数
- If you multiply those out, that's essentially, the point where you get to the question of what is the k factor.
- 如果你把这些乘起来就得到了整个过程的增殖系数
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| 重点单词 | 查看全部解释 | |||
| import | [im'pɔ:t] | 联想记忆 | ||
| brilliance | ['briljəns] | |||
| viral | ['vairəl] | 联想记忆 | ||
| multiply | ['mʌltiplai] | 联想记忆 | ||
| factor | ['fæktə] | 联想记忆 | ||
| essentially | [i'senʃəli] |
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