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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
n. 抽出，取出，抽出物 n. 血统
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- And when we hit that brick wall that was the point when a lot of existential questions were being asked inside Facebook about whether any social network could ever get to more than 100 million users.
- 在我们进入瓶颈期时Facebook内部有很多质疑的声音是否社交网站能突破1亿用户
- Which sounds stupid now, but at the time no one had ever achieved it.
- 现在看来有点可笑，但是当时没有公司能做到
- Everyone had kind of tapped out between 50 and 100 million users and we were worried that it wasn't possible.
- 所有社交网站都卡在了5000万和1亿用户之间我们担心，这是不可能完成的任务
- And that was the point at which the growth team got set up.
- 就在那时，增长小组成立了
- Chimoff brought a whole bunch of us together.
- Chimoff召集了我们一群人
- It was he said very publicly that he wanted to fire me on multiple occasions, and he probably should have done.
- 他公开说过他好多次都想炒我鱿鱼他或许应该炒了我
- But, without Chimoff I think none of us would have stayed at the company.
- 没有Chimoff的话我们这些人都不会呆在Facebook
- We were a really weird bunch of people, but it worked out.
- 我们是一群怪人，不过增长小组成功了
- And, the two things we did, I think, that really, really drove growth initially, was number one,
- 有两点对于初期增长发挥了非常关键的作用
- we focused on that ten friends in 14 days and getting users to the magic moment.
- 第一是，我们专注于14天找到10个朋友使用户体验到激动时刻
- And that was something Zuck drove, cuz we were all stuck in analysis paralysis, saying is it causation, is it correlation.
- 是Zuckerberg想到的点子我们其他人都陷于过度分析中分析是因果还是相关
- Zuck was like, you really think if no one gets a friend that they'll be active on Facebook?
- Zuckerberg说，如果用户没有好友他们还会在Facebook上活跃吗？
- Are you crazy? The second thing was internationalization.
- 疯了吗？第二点是国际化
- It was knocking down another barrier.
- 克服国际化障碍
- And when we launched it, I think there were two things that we did really well.
- 当我们开始国际化时有两件事我们做得很好
- Number one was, even though we were late, and we were stressed about being late, we took the time to build it in a scalable way.
- 第一是，尽管我们进入得晚进入得晚会压力山大我们规划好，一步步地来
- We moved slow to move fast.
- 我们由慢而快，步步为营
- And you can actually read, hear the full story from Naomi in one of the videos linked from the lecture page.
- ppt上有个链接是Naomi的视频，从中可以了解到我们抢占市场的整个过程
- But what we did was we wrapped all the strings in the site in FPT which our translation script, and then,
- 我们做的就是把需要翻译的字符串提取出来通过翻译脚本--
- or translation extraction script, and then, we created the community translation platform.
- 翻译提取脚本然后，我们创建了翻译论坛
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