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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
n. 枝，杆，手杖
vt. 插于，刺入，竖起<
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- But realistically, daily active users fairly correlated to monthly active users.
- 现实中日活跃用户和月活跃用户是紧密相关的
- We could've gone with either one.
- 谁也离不开谁
- Amount of content shared, also very correlated to how many users there are because, guess what, you add a user, they share content.
- 分享内容量和用户数是相关的每增加一名用户，他们都会分享新东西
- So, lots of things end up being correlated.
- 很多东西都是息息相关的
- Pick the one that fits with you and that you know you're gonna be able to stick with for a long time, but have a north star.
- 选最适合你的那一个你知道你要为此选择奋斗很久一定要有北极星
- Have a north star and know the magic moment that when a user experiences that,
- 有北极星，并营造激动时刻一旦用户体验到激动时刻
- they will deliver on that metric for you on the north star, and then think about the marginal user, don't think about yourself.
- 他们就会帮你实现你的指标还有，要考虑到边缘用户，不要只考虑自己
- Those are, I think, the really important points when you're operating for growth.
- 这些是实施增长时非常重要的几点
- Everything has to come from the top. So the last area here is tactics.
- 凡事要一步步地来，最后要讲的一点是策略
- And my hope was that I could hit a few of these and then
- 我只是抛砖引玉
- I've got a list of tactics I wanna go through that I'm better talking with a whiteboard and whatever on,
- 我会列举一些策略我最好是借助写字板来讲
- but you can ask me questions as I'm going through on those about how they work and what goes better.
- 我在讲的过程中，大家可以提问这些策略是如何实施的以及如何做的更好
- But the important tactics that you need to think about this is great guy by the way,
- 你需要考虑的重要策略是--顺便提一下
- Tom Fishburne, he lives, he lives in the Bay Area and he does these really cynical cartoons that I love.
- Tom Fishburne是个很棒的小伙子这些讥刺画是他画的，我很喜欢
- So let's say you found your, your niche market that you're gonna have a monopoly on inside the mousetrap market.
- 假如你已找到利基市场并在该市场有了垄断地位，并埋下"捕鼠器"
- It's a silenced mousetrap that's sitting under beds so that if the mice come to your bed overnight,
- 这是一个藏在床下的无声捕鼠器一旦有老鼠在夜里溜到你床下
- like they can be killed without waking you up, so that's your niche market.
- 就会被杀死，不会吵醒你这个市场就是你的利基
- And your, your mousetrap is better than anybody else for that market.
- 捕鼠器就是你的杀手锏
- What typically happens in Silicon Valley is, everyone think mar, thinks marketers are useless.
- 在硅谷，普遍认同的观点是市场营销人员没什么用
- Like I thought marketers were useless when I was a physics student, so I'm sure as engineering students you must thing we're awful, awful people who aren't useful to have around.
- 当我是物理系的学生时，我也认为市场营销人员无用我确信，工程系的学生肯定觉得市场营销人员无用
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