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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式。
v. 记录，登记，注册，挂号
n. 暂存器，记
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- Overnight when we made that change, we lost something like 20% of confirmed registered users that were being driven by the affiliates.
- 我们做出改变之后，一夜间合作网站推荐的确认注册用户下降了20%
- But the ACRUs only dropped by about 5%.
- 但是活跃注册用户数（ACRU）只下降了5%
- The ratio of CRU to ACRU went up, and then the growth of ACRUs, massively accelerated.
- 注册用户数和活跃注册用户数的比值上升了并且ACRU的增长加快
- The cause of this was if you wanna drive CRUs if someone searches for a trampoline,
- 如果想增加确认注册用户数（CRU）可以这么做如果有人搜索"蹦床"
- you land them on the registration page cuz they think they have to register and confirm, before they get that trampoline.
- 你就把他们引导到你们的注册页面上为了能获取蹦床信息他们不得不注册并确认
- If you wanna drive ACRUs you land them on the search results page within eBay for trampolines
- 如果你想增加ACRU你就把他们引导到eBay的蹦床搜索页面上
- so they can see the thing they want to buy, get excited about it and register when they want to buy it.
- 他们看到了自己想买的东西很激动，所以立马注册并购买
- And if you drive just CRUs people don't have an amazing,magic moment on eBay when they visit the site.
- 如果只是想增加CRU当顾客登录网站时，没有那种激动人心的时刻
- And that's the next most important thing to think about, is how do you drive towards the magic moment that gets people hooked on your service?
- 这就是要考虑的第2个重要的东西就是，如何制造激动时刻让顾客恋上你的网站
- So in the lecture notes for this course I've stuck in a bunch of links to people I think are brilliant at all of this stuff.
- 在准备本课的讲义时有很多东西都很精彩，都想把链接给大家我不知道如何取舍
- That retention curve I showed earlier, there's a link to this guy Danny Ferrante whose incredible talking about retention curves.
- 我前面介绍的留存曲线有一个链接是Danny Ferrante讲关于留存曲线的
- The magic moment, there are two videos linked.
- 关于激动时刻，有两个视频链接
- One is Chimoff talking about growth, who was the guy who set up the growth team at Facebook.
- 一个是Chimoff讲增长的他在Facebook创立了增长团队
- And one is my friend Naomi and I talking at F8 four years ago about how we were thinking about growth back then.
- 另一个是我的朋友Naomi和我四年前讲当时我们是如何看待增长的
- And in both of those mem, both of those videos we talk about the magic moment.
- 这两个视频都涉及到激动时刻
- So, what do you guys think the magic moment is for when you're signing up to Facebook?
- 你们在注册Facebook时激动时刻是什么？
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