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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式。
adv. 本质上，本来
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- Or you know what?We should focus on the number of people buying from us.
- 可以关注,可以关注出货量
- Or you know what? We should focus on how many people list items on eBay.
- 可以关注eBay上商品的数量
- And Pierre and Meg and John. Those guys, those various leaders, always said no, it's the amount of gross merchandise volume that goes through our site
- Pierre Meg和John是eBay的领导人， 他们说，要以成交额为衡量标准
- It's the percentage of e-commerce that goes through our site.
- 还有我们网站在电子商务领域市场份额所占的比率
- That is what really matters for this company.
- 这对eBay来说才是最重要的
- Which means when people are having a conversation and you're not in the room,
- 这就意味着，其他人在开会有的员工没有参与
- when they're sitting in front of their computer screen
- 当这些人坐在电脑前
- and thinking about how they build this particular product or this particular feature.
- 思考要上架何种产品要添加何种特征时,
- In their head,it's gonna be clear to them that it's not about revenue.
- 他们头脑清醒，要以成交额为奋斗目标
- It's about gross merchandise volume.
- 而不是收入
- Or it's not about getting more registrations.
- 不以注册用户数为目标
- Registrations don't matter unless they become long term active users.
- 注册用户数不重要，长期用户才重要
- A great example of this is when I was at eBay in 2004.
- 用个例子来说明2004年我与eBay合作时
- We changed the way we paid our affiliates for new users.
- 我们改变了向合作网站支付的方式
- And affiliate programs are a bit out of fashion these days,
- 当时，会员程序有点过时了
- but the idea of an affiliate program is essentially you pay anyone on the internet a referral for sending traffic to your site.
- 会员程序的思想本质上就是给增加你网站流量的贡献者报酬
- But it's mostly about getting access to like, big marketers who do it on their own, like separately and some really good stories from this.
- 通常的做法是链接到不同的大型的营销网站上这里面有很多很好的故事
- We were paying for confirmed registered users.
- 用户确认注册后，我们会支付报酬
- So all of our affiliates were aligned, they're out getting confirmed registered users, to the base site.
- 合作网站争相为我们推荐用户
- We changed our payment model to pay for activated confirmed registered users.
- 后来，我们改变了支付模式只有用户确认注册并使用网站服务后，才付报酬.
- So you had to confirm your account and then bid on an item,
- 用户要确认注册信息，并在eBay上竞价
- or buy an item or list an item, to become someone that we paid for.
- 或是买东西，或是拍卖东西，这样，我们才给合作网站支付报酬
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| 重点单词 | 查看全部解释 | |||
| essentially | [i'senʃəli] | |||
| confirmed | [kən'fə:md] | |||
| payment | ['peimənt] | |||
| merchandise | ['mə:tʃəndaiz] | 联想记忆 | ||
| screen | [skri:n] | |||
| affiliate | [ə'filieit] | 联想记忆 | ||
| conversation | [.kɔnvə'seiʃən] | 联想记忆 | ||
| base | [beis] | |||
| particular | [pə'tikjulə] | 联想记忆 |
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