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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式。
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- Damn it. So close. Halfway through and I failed.
- 还是说错话了
- You shouldn't have a growth team.
- 不需要增长团队
- Start-ups should not have growth teams.
- 初创业公司不需要专门的增长团队
- The whole company should be the growth team.
- 整个团队就是增长团队
- The CEO. Should be the head of growth.
- CEO就是增长团队的队长
- You need someone to set a North Star for you, gratuitous shot of the, you know, NASA page.
- 你需要有人为你指明方向，你需要一颗"北极星"这幅图片来自NASA
- You need someone to set a North Star for you about where the company wants to go.
- 你需要有人为公司的发展指明方向
- And that person needs to be the person leading the company, in my opinion, from what I've seen.
- 我认为这个人就是公司的领导人
- And Mark is a fantastic example of that.
- Mark就是很好的例子
- Back when Facebook started lots of people were putting out their registered user numbers.
- 当Facebook面世时很多公司都在晒用户数
- Right? You'd see registered user numbers for MySpace.
- 你可以看到MySpace的注册用户数
- You'd see registered user numbers for Compact.
- 你可以看到Compact的注册用户数
- You'd see registered user numbers.
- 注册用户数随处可见
- Mark put out monthly active users as the number both internally he held everyone to.
- 但是Mark晒的是月度活跃用户数在公司内部，他也要求大家以此为奋斗目标
- And said we need everyone on Facebook, but that means everyone active on Facebook.
- 他说的要让大家都上Facebook指的是大家都在Facebook上活跃
- Not everyone signed up to Facebook.
- 而不是让大家都注册Facebook
- So monthly active people was the number internally.
- 月度活跃用户数是Facebook内部关注的指标
- And it was also the number he published externally.
- 也是对外公布的指标
- It was the number he made the whole world hold Facebook to as the number that we cared about.
- 就是这个指标把全世界用户吸引过来这个指标是我们所关心的数据
- If you look at what Jan has done with Whats App I think it's another great example.
- Whats App的Jan是另一个好例子
- He always published send numbers.
- Jan一直公布的是发送信息数目
- If you're a messaging application, sends is probably the single most important number.
- 发送量对于消息应用是最重要的
- If people use you once a day.
- 如果用户每天都用
- Maybe that's great, but they send one message.
- 但是一天只发一条信息
- They, you're not really their primary messaging mechanism, so Jan published the sentence number. Right?
- 这样的话，你们家的应用应该不是该用户最常用的因此Jan公布的是消息数目
- Inside AvianB they talk about nights booked, Airbnb and they also published that in all of the, like, infographics that you see inside Tech Crunch.
- 关心的是房间预定晚数他们公布的也是这个数据例如，在Tech Crunch上发布的数据图
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| 重点单词 | 查看全部解释 | |||
| gratuitous | [grə'tju:itəs] | 联想记忆 | ||
| application | [.æpli'keiʃən] | |||
| compact | [kəm'pækt] | 联想记忆 | ||
| mechanism | ['mekənizəm] | |||
| fantastic | [fæn'tæstik] | |||
| primary | ['praiməri] | 联想记忆 |
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