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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式。
n. 一套方法，方法学
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- Which is absolutely incredible.
- 这点非常赞
- If we can get people on,and get them ramped up,they stick on Facebook.
- 一旦让人们接触到Facebook他们就会爱上Facebook
- So many times I go advise multiple startups,my favorite was working with Airbnb, but I've worked with Coursera,
- 我给很多创业公司提供过咨询服务我最得意的是，与Airbnb的合作，我还跟Coursera合作过
- I've worked with other ones that haven't done as well as those guys.
- 我还跟其他一些不如这几家公司有名的一些公司合作过
- But the one thing that is true over, and over,and over again is if you look at this curve.
- 有一件事被反复印证那就是，如果你看一下这条曲线
- The sentiment, the active, versus number of days from acquisition.
- 用户活跃度随用户获取时间的变化
- If you end up with a retention curve that asymptotes to a line parallel to the x axis.
- 如果你能得到几乎平行于x轴的用户留存曲线
- You have a viable business,and you have product market fit for some subset of market.
- 那么你的公司就是成功的你的产品适合一定的市场
- But most of the companies that you see fly up,we talk about growth hacking and virality and all of this other stuff.
- 用户数飞涨的大部分公司会使用增长黑客，病毒式传播，和其他一些手段
- I'm gonna try so hard not to swear, but it'll happen.
- 我尽量不骂他们，但有时会忍不住
- Their attention curve slopes down towards the X-axis,and in the end intercepts the X-axis.
- 他们的用户留存曲线沿X轴下滑最终与X轴相交
- Now when I show this chart to most people they say that's all well and good.
- 当我把这个图展示给别人看时大部分人说：不错啊
- You had a million people a day in terms of growth when you started the growth team at Facebook,or you were at 50 million users.
- 当你开创Facebook的增长小组时Facebook每天有100万新用户或是，已经有了5000万用户
- You had a lot of people joining the site so you had a ton of data to do this.
- 有很多人访问Facebook你有大量的数据进行统计
- We used this same methodology for our B to B growth.
- 我们把同样的方法用在了B2B业务增长上
- Getting people to sign up as self-service advertisers,we used this analysis to understand how much growth we were gonna have in that market as well.
- 吸引用户注册自助广告服务我们用这种方法来分析我们在该市场中的增长
- And in that place,when I joined Facebook, the product was three days old.
- 当时当我加入Facebook时，该产品推出只有3天
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| 重点单词 | 查看全部解释 | |||
| methodology | [.meθə'dɔlədʒi] | |||
| acquisition | [.ækwi'ziʃən] | |||
| absolutely | ['æbsəlu:tli] | |||
| analysis | [ə'næləsis] | 联想记忆 | ||
| haven | ['heivn] | 联想记忆 | ||
| stick | [stik] | |||
| understand | [.ʌndə'stænd] | |||
| multiple | ['mʌltipl] | 联想记忆 | ||
| sentiment | ['sentimənt] | 联想记忆 | ||
| parallel | ['pærəlel] | 联想记忆 |
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