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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式。
n. 折层，折痕
vt. 折叠，包，交叉，拥抱
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- So with Google, you had to worry about page rank,and you had to worry about getting links back to your site.
- 在Google上做SEO时，需要考虑网页排名算法需要考虑有多少网页链接到你的网站上
- Which basically, at that stage,meant one link from the Yahoo directory.
- 此时如果雅虎黄页链接了你的网站
- Got you to the top listing in Google if you had white text,on a white background, below the fold, as well.
- 并且网页底部也有白底白字的关键词的话你的网站就可以在谷歌页面排名中高居榜首
- When Google launched AdWords that's when I really started to learn how to do all my marketing.
- 当谷歌有了关键字广告此时，我开始自己做生意
- And that was buying paid clicks from Google,
- 也就是先从谷歌买下广告链接
- and reselling them to eBay for a small margin of like 20%
- 再通过会员程序为eBay打广告赚钱
- using our affiliate program.
- 差不多能有20%的利润
- And that was what really kicked me into overdrive into doing what everyone nowadays talks about is growth,or growth hacking, or growth marketing.
- 这些经历让我率先进入了目前大家所说的增长或是增长黑客领域
- And in my mind it's just internet marketing.
- 在我看来，就是网络营销而已
- Using whatever channel you can to get whatever output you want.
- 利用各种渠道达到期望目标
- And that's how I paid for college and how I ended up going from being a physicist to a marketer and transitioning to the dark side of the force.
- 这就是我学营销的经历我本想成为一名物理学家，结果成了营销人士利用互联网进行营销
- So what do you think matters most for growth.
- 你们认为什么对于增长最重要？
- You've had loads of lectures and people have said it over and over,
- 你们听过很多讲座了，这个话题被讨论很多次了
- so what do you guys think matters most for growth?
- 你们认为什么对于增长最重要？
- Someone give me an answer.Great product.
- 告诉我个答案。好产品
- Great product. I agree, great product.
- 好产品，对的
- What does great product lead to? Customers.
- 好产品会带来什么呢？顾客
- Customers. And what do you need those customers to do?
- 顾客，需要顾客做什么呢？
- Spread the word. Someone said stay on your site.
- 传播口碑，坐着回答就行
- Someone said that. That's it. Retention.
- 有人说，用户留存，对的
- Retention is the single most important thing for growth.
- 用户留存对于增长最重要
- Now we have an awesome growth team at Facebook,
- 目前Facebook有非常优秀的增长团队
- and I'm super proud to work on it.
- 能成为其中一员，我非常荣幸
- But the truth of the matter is we have a fantastic product.
- 重要的是我们有非常棒的产品
- But getting to work on growth at Facebook is a massive privilege,
- Facebook的增长团队发挥着关键作用
- because we're promoting something that everyone in the world really wants to use.
- 因为我们推销的产品全世界人民都想用
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