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把自己想象成一个产品设计师。你设计了一种产品，一种叫做人体免疫机制的新产品。
n. 气泡，泡影
v. 起泡，冒泡
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- This beautiful building is part of the Shitennoji Temple Complex in Osaka, Japan.
- 这栋美丽的建筑是日本大阪四天王寺寺庙的一部分
- In fact, it's one of the oldest temples in Japan.
- 事实上它是日本最老的建筑之一
- It was built by a Korean artisan, because at the time, Japan was not yet building temples.
- 它由一个韩国工匠修建，因为在那时日本还不会修建寺庙
- And this Korean artisan went on to found a temple-building company.
- 这个韩国工匠创建了一个修建寺庙的公司
- Amazingly, his company, Kongo Gumi, was still around 1,428 years later.
- 十分神奇的是，他的公司Kongo Gumi在1480年后仍然存在
- In fact, it became the oldest continuously operating company in the world.
- 实际上，它成为了世界上持续经营的最古老的公司
- So how is Kongo Gumi doing today? Not too well, I'm afraid.
- Kongo Gumi现在怎么样了呢？恐怕不是很好
- It borrowed very heavily during the bubble period of the Japanese economy, to invest in real estate.
- 在日本经济泡沫时期借了很重的债来投资房地产
- And when the bubble burst, it couldn't refinance its loans.
- 当经济泡沫破裂时，它不能偿还债务
- The company failed, and it was taken over by a major construction company.
- 公司破产了，被一所主流建筑公司收购
- Tragically, after 40 generations of very careful stewardship by the Kongo family,
- 可悲的是，在Kongo家族40代的苦心经营之后
- Kongo Gumi succumbed to a spectacular lapse in the ability to apply a principle of prudence.
- Kongo Gumi最终屈服于在精准运营上的巨大失败
- Speaking of company failures: we're all familiar with the failure of Kodak,
- 讲到公司倒闭，我们都熟悉柯达公司的失败
- the company that declared bankruptcy in January 2012.
- 柯达在2012年一月宣布破产
- Much more interesting, however, is the question:
- 然而更为有趣的是:
- Why did Fujifilm -- same product, same pressures from digital technology, same time
- 为什么富士胶片--同样的产品，相同的数码科技界的压力，同样的时间段--
- why was Fujifilm able to survive and flourish?
- 为什么富士胶片能够存活下来，并且欣欣向荣？
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