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- When you have design thinking methodology in a start-up thinking,
- 当成立一个公司并设计公司路线的时候
- which is used to mitigate risk by not creating things that people don't want.
- 我们通常避免创造人们不想要的东西来降低风险
- But I think young innovators have inspiration create complex systems that last's through time.
- 但我认为年轻的发明者有灵感去建立复杂的系统
- Could you repeat the question?
- 你能重复一下问题吗？
- Yeah. So the question is what do I think about lean start-up's,
- 好的，问题是对精益创业有什么看法？
- iterative thinking, where you get feedback from people, versus complexity that may not work.
- 就是先建立简单系统，从用户那得到反馈，不断改进，而不是建立一个复杂的系统
- So, I am personally quite skeptical of all the lean start-up methodology.
- 我个人对此是相当怀疑的
- I think the really great companies did something that was, sort of.
- 我认为那些伟大的公司
- Somewhat more of a quantum improvement that really differentiated them from everybody else.
- 都做到了巨大的改变，以此和其他人区别开来
- They typically did not do massive, you know, customer surveys.
- 他们通常不会做大量的用户调查
- The people who ran these companies sometimes, not always, suffer from mild forms of Aspberger's,
- 经营这些公司的人有时会有轻微的亚斯伯格症
- so they were not actually that influenced, not that easily deterred by what other people thought or told them to do.
- 不容易受别人影响，不会被别人的想法或说法所阻止
- So I do think we're way too focused on iteration as a modality,
- 因此精益创业过多的关注于形式上的重复
- and not enough on trying to have a virtual esp link with the public and figuring it out ourselves.
- 而没有通过和公众建立沟通来验证实际效果
- I would say that, the risk question is always a very tricky one because there are, you know?
- 风险问题也是精益创业需要面对的一个棘手问题
- They're, they're, it's not, it's often.
- 因为通常来说
- I think it's often the case that you don't have enough time to really mitigate risk.
- 你并没有足够的时间来减轻风险
- If, if you're gonna take enough time to figure out what people want.
- 如果你用足够的时间来了解客户需要什么
- You often will have missed the boat by then.
- 那你已经错失机会了
- And, and then, of course, there's always the risk of, of doing something that's, that's not that, significant or meaningful.
- 当然，如果为不重要的事情投入太多精力这也算是一种风险
- So, you know? You could say a track in law school is a low risk track from one perspective,
- 可能从某种角度来说去法学院念书没什么风险
- it may still be a very high risk track in the sense that maybe your not,
- 但从另外一个角度来看风险又很高
- have a high risk of not doing something meaningful with your life.
- 因为这样可能你一辈子都没什么突破了
- So, we have to think about risk in these, very complicated way.
- 因此我们要从各方面综合考虑风险
- I think risk is for a very complicated concept.
- 因为风险是一个很复杂的概念
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本次课的主讲人是皮特·泰尔，主要讲解了关于垄断的问题。首先他认为，衡量一个公司的价值有一种方法，即创造X美元的价值，并把其中的Y%把握在自己手中，但X和Y是独立的。其次皮特讲到形成垄断的一个很重要的切入点是进入小的市场，并迅速占领这个市场，因为大的市场竞争非常激烈，所有的价值都在竞争中消耗掉了。最后演讲者还讲到了后发优势的问题，虽然第一个吃螃蟹的人很勇敢，但最重要的是要做笑到最后的人，至少要像Google或者Facebook那样保持很久才行，因此你就必须不断创新，保持竞争力。
来源:可可英语 http://www.kekenet.com/Article/201612/483392.shtml
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