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这一课邀请了Homejoy创始人，她结合自己创业的真实感受为我们讲解了她的创业经验：第一，选择行业，并对该行业有所了解；第二，简单定义企业特点，明确客户群体，实地营销；第三，关注客户价值；第四，建立良好的宣传和推荐机制；第五，三种增长模式——高粘度增长、病毒式增长以及付费增长模式。她用自己创业的真实经历，告诉我们：要坚持创意同时也要在适当的时机学会放弃，找到最适合自己的创业路子。
vt. 乐观对待，使 ... 完善
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- You know, it could be 25 for 25, it could be ten for zero, it could many of these things.
- 也可以是各返25美元，或者是只返给邀请者10美元，这些方法都可以
- And lastly it's when the, when your friend clicks on the link,
- 最后一点，如果用户的朋友点开了推荐的链接
- on your referral link, when they come back to the site,
- 访问你们网站时
- it's very important to really optimize that conversion flow of how they're going to sign up.
- 很重要一点是，要优化此类访问者的注册流程
- And so sometimes you need to just sell them in a different manner,
- 有时针对此类用户的营销，要变通一下
- or upsell that their friend has suggested they use this and so on and so forth.
- 或是告诉他们，他们的朋友推荐他们使用，等等方式
- So, all these combined, you need to really play around with these on different dimensions
- 将这些方法结合在一起，何种方法用的多，何种方法用的少
- and come up with a good referral program.
- 比例合适的话，就是最适合的推荐机制了
- And, lastly, it's paid growth, so, examples of paid growth is this right here.
- 最后，给大家讲一下付费增长模式。我列举了一些例子
- And these are the most obvious ones, but I'm sure you guys can think of more.
- 这些例子比较简单，你们肯定能想到很多这样的案例
- And paid growth is basically, you happen to have money, you can spend.
- 付费增长模式是说，你的资金量比较充足
- You might have credit cards, whatever, but you can spend something to get users.
- 比如说有信用卡之类的，你可以花钱买到用户
- So, the correct way to think about pay to growth is that, okay you're going to put money.
- 正确的付费增长模式应当是这样的，你投入了资金
- You're gonna risk putting money out there, what are you gonna get in return?
- 这种投资是有风险的，你能得到何种回报呢？
- The simple way to think about it is, is your CLV, your customer lifetime, the amount of money,
- 最简单的计算方法就是CLV，涉及客户生命周期，投入的资金
- the net revenue, the amount of money that people, that your customer returns back to you, is it more than your CAC?
- 净收入，看客户的回报值是否大于CAC
- And your CAC is an abbreviation for customer acquisition cost.
- CAC是客户获取成本的缩写
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| 重点单词 | 查看全部解释 | |||
| optimize | ['ɔptimaiz] | |||
| obvious | ['ɔbviəs] | 联想记忆 | ||
| conversion | [kən'və:ʃən] | 联想记忆 | ||
| acquisition | [.ækwi'ziʃən] | |||
| abbreviation | [ə.bri:vi'eiʃən] | |||
| credit | ['kredit] | 联想记忆 |
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