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这一课邀请了Homejoy创始人，她结合自己创业的真实感受为我们讲解了她的创业经验：第一，选择行业，并对该行业有所了解；第二，简单定义企业特点，明确客户群体，实地营销；第三，关注客户价值；第四，建立良好的宣传和推荐机制；第五，三种增长模式——高粘度增长、病毒式增长以及付费增长模式。她用自己创业的真实经历，告诉我们：要坚持创意同时也要在适当的时机学会放弃，找到最适合自己的创业路子。
n. 钩状物，勾拳，钩
v. 钩住，弯成(钩装
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- So, you got some users using you.
- 现在你已经有了第一批客户了
- Now what do you do with all these users?
- 你打算如何和他们打交道呢？
- Customer feedback.
- “客户反馈”
- So, one, the first thing you should do is make sure there's a way for people to contact you.
- 首先，一定要确保客户能够联系到你
- So, support homejoy.com.
- 例如，提供客户你的邮箱地址
- Ideally there's a phone number, and if you hook up a phone number,
- 最好是电话号码
- one really good idea is to, make sure that, you have voice mail or something like that,
- 这个电话最好还要有语音邮箱服务
- so you don't have to be picking it up all the time.
- 这样你就不必时刻都守在电话旁边了
- But in any case, a way for people to get inbound, to get inbound feedback is good,
- 无论如何，一定要让客户能够联系到你，这样才能得到客户反馈
- but really what you should be doing is going out to your users and talking with them, you know.
- 但是，最好的方式还是和客户面对面的交流
- Get away from your desk and just get out and do the work.
- 别老是坐在办公室里，走出去见见客户吧
- It seems like a slog and it's going to be a slog,
- 听起来挺难的
- but this is where you're going to get the best feedback ever for your product.
- 但是这是得到最佳客户反馈的最好的方法
- And this is gonna teach you on what features you need to completely change, get rid of,
- 通过这些反馈你可以知道，哪些东西是应该改变的
- or what features you need to build.
- 哪些是应该避免的，哪些是加强的
- And so, one way to do this is to send out surveys,
- 你可以通过问卷的方式和客户交流
- you know, to get reviews after they've used the product.
- 得到他们对产品的评价
- This is okay, but generally, you know, people are only gonna respond if they really love you or really hate you.
- 这个方法还不赖，但是只有当人们非常喜欢或讨厌你的产品时，问卷方式才有效
- And, you never get like the in between,
- 如果大家对你的产品没什么感觉时，这个方法就不凑效了
- So kind of get in between not get all the extremes is to go out
- 因此，此时要想得到产品的准确反馈
- an actually meet the person that is using your product.
- 最好的方法还是和客户直接面对面
- And, it's not a good idea to, you know, I've seen people go out meet the user
- 我见过有些人约客户见面的时候
- and they sit there and it's like a laboratory and it's like an inquisition almost?
- 就好像在实验室做实验，审犯人一般，这种方法不太好
- And you're kind of just like poking, and poking,
- 你不断地质问他
- and poking at them like why'd you do that? Why'd you do that?
- 你为什么这样做？为什么这样做
- That's not going to give you the best results.
- 这种交流方式不会得到好的反馈结果
- What you should really do is make it into a conversation.
- 那么何种方法合适呢？你要让客户觉得你们在愉快谈话
- Get to know them, get them to feel comfortable,
- 去了解客户，让他们觉得很放松
- because you want to get them at a level where they are, they feel like, you know,
- 你要让他们觉得感觉对你很放心
- they should be honest with you to help you an, an, and improve, improve things for you.
- 这样他们才会给你一个真实的反馈，这种反馈才会真正帮得上你
- So I found that actually taking people out for drinks
- 我发现，和客户一起
- and stuff like that was a very good way to do that.
- 坐下来喝点酒，聊聊天，这种方式很不错
- I'm not sure if all of you are old enough to do that, but you can take them for coffee.
- 我不确定你们现在能否饮酒，不过，去咖啡馆也是个不错的选择
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| 重点单词 | 查看全部解释 | |||
| hook | [huk] | |||
| conversation | [.kɔnvə'seiʃən] | 联想记忆 | ||
| respond | [ris'pɔnd] | 联想记忆 | ||
| inquisition | [.inkwi'ziʃən] | 联想记忆 |
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