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斯坦福大学《创业与企业发展》 >
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- There may be no one at this point who has more experience than me at doing this.
- 在这一点上,没人比我更有发言权
- And I can tell you how much an expert can know about that.
- 我可以明确地告诉你,专家能预测对多少
- The answer is, not much.
- 答案是:不多
- I learned from experience to keep a completely open mind about which startup in each batch,
- 从实践中,我学会了以完全开放的心态看待孵化的一批公司中
- which startups would turn out to be the stars.
- 哪些公司能大获成功
- The founders sometimes thought they knew.
- 创始人有时觉得他们知道自己能大获成功
- Some arrived feeling confident that they would ace Y Combinator,
- 有些创始人信心满满
- just as they had aced every one of the few, easy, artificial tests they had faced in life so far.
- 觉得他们能在YC公司竞赛中取胜,就像他们在考试中总能拿高分
- Others arrived wondering
- 有些创始人希望
- what mistake could cause them to be admitted and hoping that no one would discover it.
- 犯点小错也能蒙混过关,没有人发现
- But there's little to no correlation between these attitudes in how things turn out.
- 不过,创始人的这些态度和成功与否没有太大关系
- I've read the same is true in the military that
- 在这点上,和军队有点像
- the swaggering recruits are no more likely to turn out to be really tough than the quiet ones.
- 高调的军人不一定比低调的军人更强大
- And probably for the same reason that the tests are so different from the tests in people's previous lives
- 相同的原因可能是此时的“测试”与生活中其他“测试”太不一样了
- If you're absolutely terrified of starting a startup, you probably shouldn't do it,
- 如果你对创业心存恐惧,最好不要创业
- unless you're one of those people who gets off on doing things you're afraid of.
- 除非,你是那种一定要战胜自己的恐惧的人
- Otherwise, if you're merely unsure of whether you're gonna be able to do it,
- 反之,如果你不确定自己是否适合创业
- the only way to find out is to try, just not now.
- 只有试一下才知道的话,那就先别创业
- So, if you wanna startup one day, if you wanna start a startup one day, what do you do now in college?
- 如果你想今后创业,如果你想今后某天创业,你现在大学该做什么呢?
- There are only two things you need initially,an idea, and co-founders.
- 有两件事:寻找创意,寻找合伙人
- And the MO for getting them both is the same, which leads to our sixth, sixth and last counter-intuitive point.
- 二者可以同时进行,这就引出了反直觉的第六点,也就是最后一点
- The way to get startup ideas, is not to try to think of startup ideas.
- 获得创业创意的方法就是不要刻意去想创业创意
- I've written a whole essay on this and I'm not gonna repeat the whole thing here.
- 关于这点,我写过一篇文章,我在此就不赘述了
- But the short version is that
- 长话短说的话
- if you make a conscious effort to try and think of startup ideas,
- 如果你费了老大劲,想出了一个创意
- you will think of ideas that are not only bad, but bad and plausible sounding.
- 这个创意既不怎么好,却又似乎可行
- Meaning you and everybody else will be fooled by them,
- 如果用这个创意来创业的话,你们都会被坑的
- and you'll waste a lot of time before realizing they're no good.
- 浪费了大把的时间,最终发现效果不好
- The way to come up with good startup ideas is to take a step back.
- 提出好创意的方法是:退一步海阔天空
- Instead of trying to make a conscious effort to think of startup ideas,
- 不要绞尽脑汁地想创意
- turn your brain into the type that has startup ideas unconsciously.
- 让创意无意间映入眼帘
- In fact, so unconsciously that you don't even realize at first that they're startup ideas.
- 如此不经意,以至于当创意出现时,你甚至不能马上意识到
- This is not only possible, Yahoo, Google, Facebook, and Apple all got started this way.
- 这绝不是扯淡,Yahoo,Google,Facebook以及Apple,他们的创意都是这么来的
- None of these companies were even supposed to be companies at first, they were all just side projects.
- 这些公司最初都没想到能成为公司,只是小项目而已
- The very best ideas almost have to start as side projects,
- 最好的创意都是由小项目发展而来的
- because they're always such outliers that your conscious mind would reject as ideas for companies. Okay?
- 因为它们难入主流,大家很自然地想,这绝不会是个创业好点子
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本课中Paul Graham首先讲了创业中反直觉的几条原则:1.不能跟着直觉走;2.成功创业需要的并不是创业知识专家;3.找诀窍在创业中是行不通的;4.创业比想象中的还要艰辛;5.创业前途未卜;6.获得创意的方法就是不去刻意想创意。后来是提问回答环节,他回答了学生的一些问题,其中包含但不限于以下问题:1.读商学院对有志创业的人有用吗?2.怎么管理最初的两三个员工呢?3.目前处于泡沫期吗?4.对目前一种趋势的看法5.对女性创业者融资有什么建议?6.工作和生活中有什么方法使自己高效?7.把小项目变成创业公司 什么时候是契机呢?
来源:可可英语 http://www.kekenet.com/Article/201605/444921.shtml
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initially
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[i'niʃəli]
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military
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['militəri]
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联想记忆
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单词military 联想记忆: mili米粒,吃米粒长大的人-军人
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conscious
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['kɔnʃəs]
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单词conscious 联想记忆: con全部+sci知道+ous→知道的→有意识的;自觉的
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plausible
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['plɔ:zəbl]
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联想记忆
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单词plausible 联想记忆: plaus鼓掌,ible-值得鼓掌的-似乎合理的
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previous
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['pri:vjəs]
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单词previous 联想记忆: pne以前+vi路[引申为走]+ous→以前走过的→以前的
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artificial
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[.ɑ:ti'fiʃəl]
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单词artificial 联想记忆: art艺术家,ficial读:踢飞手。艺术家踢飞手。艺术家不光胡子是假的。有一次,我亲眼看见一个舞蹈艺术家表演的时候,没小心,把自己的手给踢飞了,开始表演棒操!不知道艺术家们还有那里是人造的,假的。
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correlation
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merely
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['miəli]
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confident
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['kɔnfidənt]
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单词confident 联想记忆: con全部+fid相信+ent表示形容词,“…的”→自信的
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absolutely
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['æbsəlu:tli]
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