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创业与企业发展(视频+MP3+中英字幕) 第41期:创业并不需要知识专家

时间:2016-05-05 10:30:11 来源:可可英语编辑:max 可可英语APP下载 | 可可官方微信:ikekenet

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The second counterintuitive point is that,
与直觉相悖的第二条是

and this will, might come as a little bit of a disappointment.
说出来可能会让大家有点失望

But what you need to succeed in a startup is not expertise in startups
成功创业需要的并不是创业知识专家

That makes this class different from most other classes you take.
这点让这门课跟其他课不同

You take a French class at the end of it you will learn how to speak French if you do the work.
你上完法语课，如果你好好学的话，你会学会怎么说法语

You may not sound exactly like a French person, but pretty close, right?
发音可能还不地道，但是八九不离十吧

This class can teach you about startups but that is not what you need to know.
这门课会教给你创业，但这并不是你需要知道的

What you need to know is exceed in a startup is not expertise in startups,
你要知道的是，创业成功需要的不是创业知识

what you need is expertise in your own users.
需要的是对客户的熟知

Mark Zuckerberg did not succeed in Facebook
Mark Zuckerberg之所以能成功创办Facebook

because he was an expert in startups.
不是因为他是创业方面的专家

He succeeded despite being a complete noob at startups.
刚开始创业时，他只是个小白，他后来还是成功了

I mean, Facebook was first incorporated as a Florida LLC.
我指的是 Facebook最初注册为Florida LLC

Even you guys know better than that.
你们都比他知道的多

He succeeded despite being a complete noob at startups because he understood his users very well.
刚开始创业时，他只是个小白，他后来还是成功了，因为他对客户很了解

Most of you don't know the mechanics of raising an Angel round.
你们中大部分人可能不知道天使投资是怎么运行的

Right, and if you feel bad about that, don't,
不要难以为情

because I can tell you Mark Zuckerberg probably doesn't know the mechanics of raising an Angel round either.
因为Mark Zuckerberg可能也不知道天使投资是怎么运行的

If he was even paying attention when Ron Conway wrote him the big check,
当Ron Conway给他巨额注资，即使他有留意过

he has probably forgotten about it by now.
他现在可能也忘光光了

In fact, I worry, it's not merely unnecessary for people to learn in detail about the mechanics of starting a startup,
开始创业时仔细研究创业机制的细节是没必要的

but possibly somewhat dangerous.
甚至有可能是不利的

Because another of the characteristic mistakes of young founders starting startups
因为年轻创业者犯的另一个典型错误是

is to go through the motions of starting a startup.
创业过程如同走过场

They come up with some plausible sounding idea.
他们提出了似乎可行的创意

They raise funding at a nice valuation.
以不错的估值筹到了资金

They rent a nice office in Soma, hire a bunch of their friends.
在Soma租了间不错的办公室，集合了一群朋友

And then the next step, after rent a nice office in Soma and hire a bunch of their friends,
然后下一步，在Soma租了间不错的办公室，集合了一群朋友后

is gradually realize how completely fucked they are.
才逐渐意识到他们其实一团糟

Because while imitating all the outward forms of starting a startup,
因为他们只是幻想创业的光明前景

they have neglected the one thing that's actually essential which is to make something people want.
他们忽视了最重要的一样东西，就是创造人们喜欢的产品

By the way, that's the only use of that swear word except for the initial one that was involuntary.
此时用刚才说的那个和谐词很恰当，最开始说的那个和谐词是脱口而出的

And I did check with Sam whether it would be okay.
我问过Sam是否可以那么说

He said he had done it several times. I mean, used the word.
他说他这么"做"过好多次，我指的是"说"过好多次

We saw this happen so often,
这种事太常见了

No, I mean people going through the motions of starting a startup.
我指的是创业者走过场太常见了

That we made up a name for it. Playing house.
我们专门为其取了个名字，过家家

Eventually, I realized why it was happening.
后来我想明白了为什么会这样

The reason young founders go through the motions of starting a startup
年轻创业者走过场的原因是

is because that is what they have been trained to do for their whole lives up to this point.
他们是被教成这样的，他们接受的训练就是以此为目标的

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本课中Paul Graham首先讲了创业中反直觉的几条原则：1.不能跟着直觉走；2.成功创业需要的并不是创业知识专家；3.找诀窍在创业中是行不通的；4.创业比想象中的还要艰辛；5.创业前途未卜；6.获得创意的方法就是不去刻意想创意。后来是提问回答环节，他回答了学生的一些问题，其中包含但不限于以下问题：1.读商学院对有志创业的人有用吗？2.怎么管理最初的两三个员工呢？3.目前处于泡沫期吗？4.对目前一种趋势的看法5.对女性创业者融资有什么建议？6.工作和生活中有什么方法使自己高效？7.把小项目变成创业公司什么时候是契机呢？

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重点单词		查看全部解释
disappointment	[.disə'pɔintmənt]	想一想再看 n. 失望，令人失望的人或事
check	[tʃek]	想一想再看 n. 检查，支票，账单，制止，阻止物，检验标准，方格图案	联想记忆 X 单词check 联想记忆： check原是检查的意思，后来有这么一帮人喜欢突然阻止你，检查你的暂住证，所以就有了突然阻止的意思。
exceed	[ik'si:d]	想一想再看 vt. 超过，胜过，超出界限 vi. 领先	联想记忆 X 单词exceed 联想记忆： ex出，ceed走－走出去到美国学习－超过一般人
mechanics	[mi'kæniks]	想一想再看 n. 力学，机械学，(技术的，操作的)过程，手法	联想记忆 X 单词mechanics 联想记忆： mechan[=machine]+ics表名词，“学科，学术”→机械学
involuntary	[in'vɔləntəri]	想一想再看 adj. 非自愿的，无意的，不由自主的	联想记忆 X 单词involuntary 联想记忆： voluntary（adj 自愿的；故意的；志愿的）
except	[ik'sept]	想一想再看 vt. 除，除外 prep. & conj.	联想记忆 X 单词except 联想记忆： ex外.cept拿→除…之外.把除外
eventually	[i'ventjuəli]	想一想再看 adv. 终于，最后
expertise	[.ekspə:'ti:z]	想一想再看 n. 专家的意见，专门技术	联想记忆 X 单词expertise 联想记忆： expert（n 专家）
initial	[i'niʃəl]	想一想再看 n. (词)首字母 adj. 开始的，最初的，	联想记忆 X 单词initial 联想记忆： in进入+it+ial→走进→开始的，最初的
essential	[i'senʃəl]	想一想再看 n. 要素，要点 adj. 必要的，重要的，本	联想记忆 X 单词essential 联想记忆： essence（n 基本；本质；香精）