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本集视频通过美国投资公司Y Combinator总裁山姆·奥特曼和企业家达斯汀·莫斯科维茨讲述创业的原因和创业成功的四个重要因素，帮助观者对于创业形成初步的理解，对自己的情况有专业准确的分析和判断。
n. 企业，事业，谋划，进取心
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- So you have a choice in a startup.
- 开始创业时大家可能面临一个问题
- The best thing of all worlds would be to build a product that a lot of people will really love.
- 当然，每个人都想自己的产品能让多数人钟爱
- In practice you can't usually do that because of big company.
- 但实际上，由于各种大公司的存在，这是很难实现的
- If there's an opportunity like that, Google or Facebook will do it.
- 如果有这样的机会，可能谷歌或者脸书这样的大公司就先你一步了
- So there's like a limit to the area under the curve of
- 所以大家看这里的曲线
- what you can build and you can either build something that lot of users like a little bit
- 大家能够开发的产品是受限制的要么是大量用户知道，但忠诚度一般
- or you can build something that a small number of users love a lot.
- 要么是受小部分用户钟爱
- And, like, the total amount of love is the same,
- 用户的爱的总量是一定的
- it's just a question of how it's distributed.
- 差别就在于是如何分布的
- And there's like this law of conservation of
- 这说的就是
- how much happiness you can put into the world with the first product of a startup.
- 通过第一款产品能够创造的用户喜爱度的守恒定律
- And so startups always struggle with which of those two they should go
- 一般创业者都要面临这样的选择
- And they seem equal, right, cuz the area under the curve is the same.
- 两条曲线看起来差不多，线下面积几乎是相等的
- But we've seen this time and again that they're not.
- 但我们说过了，它们实际并不相同
- And that it's so much easier to expand.
- 有的更容易扩展市场
- Once you've got something that some people love,
- 如果产品受到小部分顾客钟爱
- you can expand that something that a lot of other people love.
- 就可能发展为很多消费者都钟爱的产品
- But if you only get ambivalence or sort of like weak enthusiasm.
- 但如果只有雄心和不足的热情
- And then try to expand that, you'll never get up to a lot of people loving it.
- 从这个基础上扩展市场，很难实现让很多人钟爱你的产品
- So the advice is, uh, find a small group of users and make them really love what you're doing.
- 所以，大家要把目标群体定位在小部分消费者上，使自己的产品紧密贴合他们的兴趣
- Does that make sense?
- 现在大家懂了吗？
- All right.
- 好
- I'm, I'm, one way that you know when this is working is that you'll get growth by word of mouth.
- 扩展市场的一种方法就是靠顾客口碑，口耳相传
- If you make something people love people will tell their friends about it.
- 如果你的产品得到了消费者的肯定，他们肯定会向自己的朋友介绍
- This works for consumer products and enterprise products, as well.
- 不管是消费性产品还是企业产品，都是一样的
- When people really love something,
- 当人们真正喜欢一件事物的时候
- they tell their friends about it and you'll see organic growth.
- 一定会推荐给自己的朋友，这样你的市场就扩大了
- If you find yourself talking about how it's okay that you're not growing because there's a big partnership
- 如果你因为自己的合伙人资金雄厚或者其他原因
- that's gonna come save you or something like that,
- 而对产品的慢速增长置之不理
- it's almost always a sign of real trouble.
- 是会非常危险的
- Sales and marketing are really important, and we're gonna have two classes on them later.
- 市场营销确实很重要，之后我们有两次课要介绍这个
- But if you don't have some early organic growth,
- 但如果市场无法扩大
- then your product probably isn't good enough yet.
- 原因就在于产品不够出色
- A great product is the secret to long term growth hacking.
- 好产品始终是市场扩大的秘诀
- You should get that right before you worry about anything else.
- 在解决其他问题之前，先把产品这一关把握好了
- It doesn't get easier to put off making a great product.
- 如果开发优质产品延后，其他工作也会举步维艰
- If you try to build a growth machine before you have a product that some people really love,
- 如果你还没有好产品，就已经在规划扩展蓝图
- you're almost certainly gonna waste your time.
- 就是在浪费时间
- Breakout companies almost always have a product that's so good that it grows by word of mouth.
- 看各种迅速发展起来的公司，它们的产品一般都是靠消费者传播口碑的
- Over the long run great products win.
- 时间一长，产品的优势就体现出来了
- Don't worry about your competitors raising a lot of money and what they may do in the future.
- 所以就算你的竞争公司融资很多，或者对未来有什么规划，你都不需担忧
- They probably aren't very good anyway.
- 可能他们的产品并不怎样
- Very few startups die from competition.
- 很少有新公司是因为竞争而倒闭的
- Most die because they themselves fail to make something users love.
- 绝大多数公司是因为把时间用在了无用的地方
- They spend their time on other things.
- 而生产不出让消费者钟爱的产品，才办不下去了
- So worry about this above all else.
- 所以大家最需要考虑的问题就是好产品
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| 重点单词 | 查看全部解释 | |||
| enterprise | ['entəpraiz] | 联想记忆 | ||
| enthusiasm | [in'θju:ziæzəm] | 联想记忆 | ||
| curve | [kə:v] | |||
| expand | [iks'pænd] | 联想记忆 | ||
| organic | [ɔ:'gænik] | |||
| conservation | [.kɔnsə:'veiʃən] | 联想记忆 | ||
| opportunity | [.ɔpə'tju:niti] | |||
| ambivalence | [æm'biveiləns] | 联想记忆 | ||
| competition | [kɔmpi'tiʃən] |
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