评论
打印
演讲简介：
迄今，我们已经习惯了用Facebook和Twitter获取网络上的社交关系资源——建立在真实世界上的网络社交圈。在TED波士顿，Seth Priebatsch展望了下一个正在建设中的：“游戏社交圈”，并讲述了非常强劲的，将会改变教育和商业的，行为驱动的游戏动机。
vt. 操纵，操作，控制，利用，(巧妙地)处理，篡改
您现在的位置： 首页 > 英语听力 > 英语演讲 > TED十佳演讲话题 > 正文
- Back at SCVNGR, we like to joke that with seven game dynamics,
- 在SCVNGR的时候，我们总开玩笑说，如果有7个玩游戏的动机的话，
- you can get anyone to do anything.
- 我们就能让任何人做任何事情。
- And so today, I'm going to show you four,
- 今天我给大家介绍四种，
- because I hope to have a competitive advantage at the end of this, still.
- 因为我想保留一些，以保证我的相对优势。
- So the first one, it's a very simple game dynamic.
- 第一个，很简单的玩游戏的动机。
- It's called the appointment dynamic.
- 它叫做约定动机appointment dynamic。
- And this is a dynamic in which to succeed,
- 要想使这种动机发挥作用，
- players have to do something at a predefined time, generally at a predefined place.
- 参与游戏者需要在约定的时间做某种事情，通常也约定好了地点。
- And these dynamics are a little scary sometimes, because you think, you know,
- 有时这种动机有些吓人，因为，你可以设想，
- other people can be using forces that will manipulate how I interact: what I do, where I do it, when I do it.
- 其他人可能用这种力量来控制人们该如何交流，做什么，在什么地方做以及什么时候去做。
- This sort of loss of free will that occurs in games can be frightening,
- 在游戏过程中，这种自由的丧失确实存在，有些恐怖，
- so with each dynamic, I'm going to give three examples:
- 每种动机我都会举三个例子——
- one that shows how this is already being used in the real world,
- 一个是已经在真实世界中应用的例子，
- so you can sort of rationalize it a little bit;
- 所以你们可以更好地体会它，
- one that shows it in what we consider a conventional game --
- 另一个是指出它在传统游戏中表现——
- I think everything is a game,
- 我认为所有的事情都是游戏，
- but this is sort of more of a what you would think is a game played on a board or on a computer screen,
- 这与棋盘游戏或者电脑游戏很相似，
- and then one how this can be used for good,
- 最后一个例子是如何向着好的方向利用这种动机，
- so we can see that these forces can really be very powerful.
- 由此我们可以看到这些力量是如何的强大。
- So the first one -- the most famous appointment dynamic in the world--is something called happy hour.
- 第一个例子——也就是世界上有关约定动机的最有名的例子--被称作快乐时刻的例子。
- So I just recently dropped out of Princeton
- 因为我刚刚从普林斯顿辍学，
- and actually ended up for the first time in a bar,
- 第一次在酒吧中结束学业生涯，
- and I saw these happy hour things all over the place, right.
- 我发现在很多地方都有这种优惠时段。
- And this is simply an appointment dynamic.
- 这是一种简单的约定动机。
- Come here at a certain time, get your drinks half off.
- 在特定的时间到这里聚会，喝一杯半价饮料。
- To win, all you have to do is show up at the right place at the right time.
- 为了好处，你会在特定时间出现在特定地方。
- This game dynamic is so powerful
- 这种游戏动力如此强大，
- that it doesn't just influence our behavior, it's influenced our entire culture.
- 以至于它不仅影响到我们的行为，还影响了整个文化。
- That's a really scary thought, that one game dynamic can change things so powerfully.
- 这确实让人害怕，一种玩游戏的动机居然使事情发生如此大的改变。
- It also exists in more conventional game forms.
- 这种动机也存在于很多传统游戏中。
- I'm sure you've all heard of Farmville by now.
- 我敢肯定你们都听说过了美国农场游戏Farmville。
- If you haven't, I recommend playing it.
- 如果你没听过，我推荐你玩一下。
- You won't do anything else with the rest of your day.
- 有了它，一天的其他时间里你都不会再去做别的事了。
- Farmville has more active users than Twitter.
- 美国农场游戏Farmville的用户比Twitter的用户还活跃。
- It's incredibly powerful, and it has this dynamic
- 它的力量是如此的强大，能让你
- where you have to return at a certain time to water your crops -- fake crops -- or they wilt.
- 在特定的时刻赶回来玩游戏，为你的庄稼浇水--虚拟的庄稼--否则它们就枯萎了。
- And this is so powerful that, when they tweak their stats,
- 它的力量如此强大，当信息显示，
- when they say your crops wilt after eight hours, or after six hours, or after 24 hours,
- 你的庄稼会在8个小时、6个小时或者24个小时之后枯萎，
- it changes the lifecycle of 70 million-some people during the day.
- 它就能改变这一天7千万人的生物钟。
- They will return like clockwork at different times.
- 他们会像闹钟一样准时地在不同时间回来给庄稼浇水。
- So if they wanted the world to end, if they wanted productivity to stop,
- 如果制定游戏的人想要农场倒闭，生产力停滞，
- they could make this a 30-minute cycle, and no one could do anything else, right?
- 他们可以把浇水的周期改为30分钟，所有人就无法做其他事情了。
- That's a little scary.
- 这有些恐怖。
- But this could also be used for good.
- 但是也可以用这种动机做好事。
- This is a local company called Vitality,
- 有一个本地的企业叫做Vitality，
- and they've created a product to help people take their medicine on time.
- 他们生产一种产品来帮助人们按时吃药。
- That's an appointment.
- 这是一种约定。
- It's something that people don't do very well.
- 在这个方面，有时人们表现的并不好。
- And they have these GlowCaps, which, you know, flash and email you
- 所以他们就制造了GlowCaps，能够闪烁，还能够给你发邮件
- and do all sorts of cool things to remind you to take your medicine.
- 还会做一些其他有趣的事情来提醒你吃药。
- This is one that isn't a game yet, but really should be.
- 这不太像是一种游戏，但实际上它是。
- You should get points for doing this on time.
- 当你按时吃药的话，你就能够得分。
- You should lose points for not doing this on time.
- 没有做到就要被扣分。
- They should consciously recognize that they've built an appointment dynamic and leverage the games.
- 他们应该意识到，他们已经拥有了约定动机，提升了游戏的水平。
- And then you can really achieve good in some interesting ways.
- 你确实可以巧妙地利用这一动机做些好事。
扫描二维码进行跟读打分训练
| 重点单词 | 查看全部解释 | |||
| manipulate | [mə'nipjuleit] | 联想记忆 | ||
| advantage | [əd'vɑ:ntidʒ] | 联想记忆 | ||
| dynamic | [dai'næmik] | |||
| leverage | ['li:vəridʒ] | 联想记忆 | ||
| vitality | [vai'tæliti] | 联想记忆 | ||
| rationalize | ['ræʃənəlaiz] | |||
| frightening | ['fraitniŋ] | |||
| achieve | [ə'tʃi:v] | |||
| haven | ['heivn] | 联想记忆 | ||
| conventional | [kən'venʃənl] |
- 阅读本文的人还阅读了：
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
