评论
打印
本集视频通过美国投资公司Y Combinator总裁山姆·奥特曼和企业家达斯汀·莫斯科维茨讲述创业的原因和创业成功的四个重要因素，帮助观者对于创业形成初步的理解，对自己的情况有专业准确的分析和判断。
adv. 仅仅，只不过
您现在的位置： 首页 > 英语听力 > 公开课 > 斯坦福大学《创业与企业发展》 > 正文
- So for the next section, I'm gonna talk about building a great product.
- 下一部分，我将介绍好产品的生产
- And here again, I'm gonna use a very broad definition of product.
- 我重申一下，这里的“产品”也是广义的
- It includes customer support and copyright explaining the product.
- 包括用户支持（客户服务）和产品说明书
- Anything involved in your customer's interaction with what you built for them.
- 这里说的产品包括了你跟消费者之间的一切互动
- To build a really great company,
- 要创建一个大公司
- you first have to turn a great idea into a great product.
- 首先要把你的创意转化为好产品
- This is really hard, but it's crucially important,
- 这一点确实很难，但却至关重要
- and fortunately it's pretty fun.
- 不过，这个过程也很有乐趣
- Although great products are always new to the world and
- 虽然好产品一般都是首创
- it's hard to give you advice about what to build,
- 没法告诉大家要做什么产品
- there are enough commonalities that we can give you a lot of advice about how to build it.
- 但在这些产品中，存在一些共性，从共性入手，我们可以给出一些建议
- One of the most important tasks for a founder is to make sure that the company builds a great product.
- 公司创始人最重要的任务之一就是确保公司开发的产品有价值
- Until you've built a great product, almost nothing else matters.
- 只有开发出优秀的产品，其他的一切才有意义
- When really successful startup founders tell the story of their early days.
- 当创业者向你介绍他们创业初期的艰难岁月时
- It's almost always sitting in front of the computer,
- 一般都是坐在电脑前边，不断完善产品
- working on their product or talking to their customers.
- 或者是跟消费者沟通
- That's pretty much all the time.
- 一般都是这样
- They do very little else,
- 除此之外，很少有其他的活动
- and you should be very skeptical if your time allocation is much different.
- 如果你的情况与此不同，可能你就需要反思自己策略的正确性了
- Most other problems that founders are trying to solve, raising money, getting more press,
- 而其他需要解决的问题，比方说融资，增加知名度
- hiring, business development, et cetera.
- 招聘员工，商业扩张等等
- These are significantly easier when you have a great product.
- 这些问题在有了好产品之后，几乎都会迎刃而解
- It's really important to take care of that first.
- 所以首先必须先有一个好产品
- Step 1, is to build something that users love.
- 首先，要开发受消费者钟爱的产品
- At YC, we tell founders to work on their product,
- 在YC，我们忠告创业者们，除了吃饭睡觉锻炼
- talk to users, exercise eat and sleep and very little else.
- 几乎都要忙于完善产品和跟用户沟通
- All the other stuff I just mentioned, PR conferences, recruiting advisers, doing partnerships,
- 前边提到的其他问题，比方说公关，会议，招聘顾问，寻找合伙人
- you should ignore all of that and just build a product.
- 这些问题都要放到一边，开发产品最重要
- And get it as good as possible by talking to your users.
- 通过跟用户沟通，尽量完善自己的产品
- Your job is to build something that users love.
- 你要做的是开发受用户钟爱的产品
- Very few companies that go on to be super successful get there without first doing this.
- 多数后来发展顺利的大公司都是这么过来的
- A lot of good on paper startups fail because they merely make something that people like.
- 很多创业公司策划写的很好，最后却没有成功，就是因为产品不能得到消费者认可
- Making something that people want,
- 一定要开发消费者渴求的产品
- but only a medium amount is a great way to fail and not understand why you're failing.
- 但只做到中等也是不行的，这样你都不知道自己是败在哪里
- So these are the two jobs.
- 好，这两点一定要注意
- Something that we say at YC a lot is that it's better to build a small number,
- 我们在YC经常说,与其让你的产品受大部分消费者喜欢
- it's better to build something that a small number of users love than a large number of users like.
- 不如让你的产品受小部分消费者钟爱
- Of course, it'd be best to build something that a small number of users love.
- 当然最好是能让更多消费者钟爱
- But opportunities to do that for V1 are rare,
- 但这不能一蹴而就
- and they're usually not available to startups.
- 在创业初期并不好实现
- So in practice, you end up choosing either the grey or the orange.
- 所以需要大家在灰色和橙色两种情况中选择
- You make something that a lot of users like a little bit,
- 你的产品要么是很多消费者都知道，但消费热情不高
- or something that a small number of users, like, love a lot.
- 要么是只为小部分消费者知道，并且钟爱
- And this is a very important piece of advice.
- 这一点很重要
- Build something that a small number of users love.
- 开发的产品要做到让小部分消费者钟爱
- It's much easier to expand from something that a small number of
- 从小部分消费者钟爱的产品
- people love to something that a lot of people love.
- 变成大部分消费者钟爱的产品很容易
- Than from something that a lot of people like to a lot of people love.
- 至少比反过来的情况要简单多了
- If you get this right, you can get a lot of other things wrong.
- 做到了这一点，就算其他条件不成熟也没关系
- If you don't get this right,
- 如果做不到这点
- you can get everything else right, and you'll probably still fail.
- 就算其他一切顺利，创业也不会成功
- So when you start on a startup,
- 所以如果大家要创业的话
- this is the only thing you need to care about until it's working.
- 这是最重要的一点
扫描二维码进行跟读打分训练
| 重点单词 | 查看全部解释 | |||
| merely | ['miəli] | |||
| rare | [rɛə] | |||
| interaction | [.intə'rækʃən] | 联想记忆 | ||
| expand | [iks'pænd] | 联想记忆 | ||
| definition | [.defi'niʃən] | 联想记忆 | ||
| understand | [.ʌndə'stænd] | |||
| copyright | ['kɔpirait] | |||
| skeptical | ['skeptikəl] | 联想记忆 | ||
| ignore | [ig'nɔ:] | 联想记忆 | ||
| solve | [sɔlv] |
- 阅读本文的人还阅读了：
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。
