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演讲简介：
迄今，我们已经习惯了用Facebook和Twitter获取网络上的社交关系资源——建立在真实世界上的网络社交圈。在TED波士顿，Seth Priebatsch展望了下一个正在建设中的：“游戏社交圈”，并讲述了非常强劲的，将会改变教育和商业的，行为驱动的游戏动机。
adv. 有意识地，自觉地
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- My name's Seth Priebatsch. I'm the chief ninja of SCVNGR.
- 我叫Seth Priebatsch。我是SCVNGR公司的首席忍者。
- I am a proud Princeton dropout.
- 我也因普里斯顿大学辍学而感到自豪。
- Also proud to have relocated here to Boston, where I actually grew up.
- 同时也很自豪能够回到波士顿创业，这是我长大的地方。
- Yeah, Boston.
- 是的，波士顿。
- Easy wins. I should just go and name the counties that we've got around here.
- 我去过很多不同地方，阐述这种概念。
- So, I'm also fairly determined to try and build a game layer on top of the world.
- 我决定要去尝试，建立一个超级棒的游戏社交圈。
- And this is sort of a new concept, and it's really important.
- 这是一种新的概念，很重要的概念。
- Because while the last decade was the decade of social
- 因为过去十年是网络社交的黄金十年，
- and the decade of where the framework in which we connect with other people was built,
- 这十年里,人们在网上联系彼此的平台开始出现，
- this next decade will be the decade where the game framework is built,
- 下一个十年，将是游戏社交平台建立的时候，
- where the motivations that we use to actually influence behavior,
- 影响人们行为的动机，
- and the framework in which that is constructed, is decided upon, and that's really important.
- 以及游戏社交平台，都会逐渐建立起来，这很重要。
- And so I say that I want to build a game layer on top of the world,
- 所以，我说我想建设一个超级棒的游戏社交圈，
- but that's not quite true
- 这并不十分准确，
- because it's already under construction; it's already happening.
- 因为这个社交圈已经开始建立了：这已经在发生了。
- And it looks like this right now.
- 现在的情况就像这样。
- It looks like the Web did back in 1997, right?
- 这很像1997年的电脑页面对不对？
- It's not very good. It's cluttered.
- 不太好。很拥挤的页面。
- It's filled with lots of different things that, in short, aren't that fun.
- 它充斥着很多信息。一句话，不怎么好。
- There are credit card schemes and airline mile programs
- 这有信用卡刷卡方案、飞行里程计划、
- and coupon cards and all these loyalty schemes
- 优惠券和其它很多提升客户忠诚度的计划。
- that actually do use game dynamics
- 它们都利用人们玩游戏的动机
- and actually are building the game layer: they just suck.
- 来建立游戏社交圈，但这些游戏动机很糟糕。
- They're not very well designed, right?
- 这种消费游戏设计的不好，对吧?
- So, that's unfortunate.
- 这太糟糕了。
- But luckily, as my favorite action hero,
- 幸运的是，正如我最喜欢的动作巨星，
- Bob the Builder, says,
- 建筑师巴布（Bob the Builder欧美卡通影片）说的，
- "We can do better. We can build this better."
- “我们可以做的更好。我们可以盖出更好的建筑。”
- And the tools, the resources
- 其实，我们用来建设游戏圈的
- that we use to build a game layer are game dynamics themselves.
- 工具、资源就是玩游戏的动机。
- And so, sort of, the crux of this presentation is going to go through
- 所以我今天演讲的关键就是
- four really important game dynamics, really interesting things,
- 四种重要的玩游戏的动机，非常有趣，
- that, if you use consciously,
- 如果你意识到，
- you can use to influence behavior, both for good, for bad, for in-between.
- 你就可以用这些动机来影响人们的行为，既可以朝着好的方面施加影响，也可以带来坏的影响，或者让它们同时发生。
- Hopefully for good.
- 当然我们希望是好的影响。
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| 重点单词 | 查看全部解释 | |||
| consciously | ['kɔnʃəsli] | |||
| social | ['səuʃəl] | |||
| construction | [kən'strʌkʃən] | 联想记忆 | ||
| concept | ['kɔnsept] | |||
| layer | ['leiə] | 联想记忆 | ||
| determined | [di'tə:mind] | |||
| presentation | [.prezen'teiʃən] | 联想记忆 | ||
| constructed | ||||
| decade | ['dekeid] | 联想记忆 | ||
| loyalty | ['lɔiəlti] | 联想记忆 |
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