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本集视频通过美国投资公司Y Combinator总裁山姆·奥特曼和企业家达斯汀·莫斯科维茨讲述创业的原因和创业成功的四个重要因素，帮助观者对于创业形成初步的理解，对自己的情况有专业准确的分析和判断。
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- Another somewhat counter-intuitive thing about good start up ideas,
- 关于创意，还有一点可能跟常识相悖
- is that they're almost always very easy to explain, and very easy to understand.
- 就是说，好的创意解释起来很简单，也很容易理解
- If it takes more than a sentence to explain what you're doing um,
- 如果需要长篇大论去解释你的理念
- it's almost always a sign that it's too complicated.
- 你的创意就太复杂了
- It should be a clearly articulate, articulated vision with a small number of words.
- 你的创意必须条理清晰，几个词就可以描述清楚
- And the best ideas are usually either,
- 最好的创意
- very different from existing companies in one important way.
- 要么跟现有公司的理念在某方面背道而驰
- Like Google being a search engine that worked
- 要么是彻头彻尾的新产品
- just really well and none of the other stuff of the portals or totally new, like Space X.
- 比方说搜索引擎谷歌，舍弃了常规的门户。比方说私人太空发射公司Space X
- Any company that's a clone of something else that
- 如果公司一味抄袭其他现有公司
- already exists with some small or made up differentiator,
- 只是做一些小修改
- like we're gonna be x beautiful design or we're gonna be y for people that like red wine instead.
- 比方说改一下包装，或者说把客户重新定义为红酒爱好者
- That usually fails.
- 这样的公司一般都不会成功
- So as I mentioned one of the great things about being a student is
- 我说过，学生创业有很多优势，
- you have a very good perspective on new technology.
- 其中之一就是学生对于新技术有独到的见解
- And learning to get good at having new ideas takes a while.
- 学习不断萌生新创意是需要时间的
- So start working on that right now.
- 所以现在大家就应该投入思考了
- That's one thing we hear from people all the time,
- 我们经常听到人说
- that they wish they had done more when they were a student.
- 后悔自己是学生的时候做得太少
- The other is meeting potential co-founders.
- 还有一点很重要，就是寻找潜在合伙人
- You have no idea how good of an environment you are in
- 大家可能还没有意识到
- right now for meeting people that you can start a company with down the road.
- 你们现在的大环境非常适合大家寻找合伙人
- And the one thing that we always tell college students,
- 我们经常这样告诉大学生
- is more important than starting any particular startup
- 相比开始创业
- is getting to know a lot of potential co-founders.
- 更重要的是多了解一些潜在合伙人
- So I want to finish this section of my talk with a quote from 50 Cent.
- 最后我要引用50 Cent的一句话
- This is from when he was asked about vitamin water.
- 这是他对于维他命水的看法
- I won't read it, it's up there.
- 就在屏幕上，我就不给大家读了
- But it's about the importance of thinking about what customers want,
- 这句话说的是一定要了解消费者的需求
- and thinking about the demands of the market.
- 要考虑市场需求
- Most people don't do this,
- 很多人会忽略这一点
- most students especially don't do this.
- 尤其是学生这个创业群体
- If you can just do this one thing,
- 如果能做到这点
- if you can just learn to think about the market first,
- 如果能首先考虑一下市场的情况
- you will have a big leg up on most people starting startups.
- 你就比同期创业的很多人要领先一步
- All right, and this is something.
- 这点很重要
- This is probably the thing that we see wrong with Y Combinator apps most frequently,
- 在YC这个问题也常见
- is that people have not thought about the market first.
- 就是很多人并不将市场的情况放在首位
- And what people want first.
- 不考虑消费者的真正需求
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| 重点单词 | 查看全部解释 | |||
| articulate | [ɑ:'tikjuleit] | 联想记忆 | ||
| potential | [pə'tenʃəl] | |||
| environment | [in'vaiərənmənt] | |||
| complicated | ['kɔmplikeitid] | |||
| understand | [.ʌndə'stænd] | |||
| particular | [pə'tikjulə] | 联想记忆 | ||
| quote | [kwəut] | 联想记忆 | ||
| perspective | [pə'spektiv] | 联想记忆 |
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