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CCTV9:China´s wine industry takes off

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Source: CCTV.com

A boom in wine consumption in China is leading to more locally produced wines. And Chinese wineries are working hard to meet the demands of increasingly sophisticated tastes.

Newly affluent Chinese like Jenny Lee are at the forefront of this taste revolution.

Lee and her friends are attending a wine tasting event to learn about wine -- a useful skill in China's changing business environment.

By 2011, Chinese drinkers are expected to consume more than one billion bottles of wine a year -- double the figure for 2007.


Many of China's leading winemakers are expanding rapidly and investing heavily in imported technology to raise standards.

Zhong Wei Ming, general manager, COFCO Great Wall Winery, said, "Grape wine which used to be consumed only by the minority is fast entering the dining rooms of Chinese people and being consumed by a large number of people. I believe that China will soon become the biggest wine consumer as well as the biggest wine producer in Asia."


Chinese wine used to sell for about five US dollars (if it is sold in domestic market, please use yuan ) a bottle, but leading brands like Changyu and Great Wall are now producing wines that cost hundreds of dollars (if it is sold in domestic market, please use yuan ).

With a huge consumer base and a growing number of wine producers, China is no doubt the market of the future. But experts agree it will take many more years for China's wine market to fully mature.

重点单词   查看全部解释    
revolution [.revə'lu:ʃən]

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n. 革命,旋转,转数

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expanding [iks'pændiŋ]

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扩展的,扩充的

 
minority [mai'nɔ:riti]

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n. 少数,少数民族,未成年

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affluent ['æfluənt]

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adj. 富裕的
n. 支流

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figure ['figə]

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n. 图形,数字,形状; 人物,外形,体型
v

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sophisticated [sə'fistikeitid]

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adj. 诡辩的,久经世故的,精密的,老练的,尖端的

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consume [kən'sju:m]

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v. 消耗,花费,挥霍

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base [beis]

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n. 基底,基础,底部,基线,基数,(棒球)垒,[化]碱

 
mature [mə'tjuə]

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adj. 成熟的,(保单)到期的,考虑周到的

 
domestic [də'mestik]

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adj. 国内的,家庭的,驯养的
n. 家仆,

 


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