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What happens when the biggest tech company in the world stops buying your products?
想象一下，当全球最大的科技公司停止购买你的产品时会发生什么呢？
Imagination Technologies is learning that lesson right now -- and it's very painful.
英国芯片设计商Imagination Technologies就正在经历着这样一幕，并且很痛苦。
Apple told the British company it plans to stop licensing the firm's technology in about two years. As soon as the news came out, Imagination shares plunged by as much as 72%. They've recovered slightly since.
苹果于日前告知这家英国公司，计划在未来两年内停止对该公司技术的使用许可。该消息刚一发出就导致了Imagination公司的股份下跌72%，到目前也只是有轻微的恢复。
Imagination Technologies owns and licenses intellectual property that helps power the graphics on the screens of Apple's iPhones, tablets, iPods, TVs and watches.
Imagination公司拥有可以加强苹果设备屏幕图形处理性能的知识产权，这些设备涵盖了iPhone，iPad，iPods，电视以及手表。
Just over half of the company's annual revenue comes directly from Apple.
该公司有超过一半的年收入直接来自苹果。
In a statement, Imagination said Apple had said it is "working on a separate, independent graphics design in order to control its products."
Imagination公司在一则声明中说道：苹果正在独立研发图形设计以便于做到更好的品控。
But the British tech firm doubts Apple will be able to come up with a standalone solution.
但是这家英国技术公司怀疑苹果并不能独立开发出一个解决方案。
Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination's technology, without violating Imagination's patents, intellectual property and confidential information, the company said.
该公司称，苹果目前尚未提供出在不侵犯知识产权及机密信息的情况下，不再需要Imagination技术的证据。
