War is hell. But for a few opportunistic and enterprising visionaries, it can also be a springboard to business success. Two of the biggest, bloodiest global conflicts in human history did more than rewrite maps and change the balance of international power — they provided the world with some of its most successful brands ever.
10.Instant Noodles
The journey of this inventor and businessman goes through not one, but two World War II occupations, and even into space. Born in Taiwan in 1910, Momofuku Ando was expatriated to Japan during their occupation of his island home. After the war in the Pacific came to a conclusion, Ando found himself under occupation by American troops and battling hunger alongside the newly-defeated Japanese.
9.McDonald's French Fries
Graduating from pigs to potatoes, high school dropout J.R. Simplot developed the first ever freeze-dried potatoes and vegetables for the U.S. Army, right when international logistics threatened to derail Allied efforts in Europe. The longer shelf-life and easy reconstitution of Simplot's frozen veggies helped ensure troops overseas could be kept stocked with the food they needed to fuel their march through Europe.
8.Chemical Fertilizers
Back before the abundance of cheap food drove the world's population to unsustainable levels, agriculture was limited by the amount of nitrogen found in soil. While scientists had already discovered the link between nitrogen levels and crop yields, the fertilizer industry didn't really explode until it literally started making explosives. Starting in World War I, the chemical research of Fritz Haber allowed the German army to douse its enemies in deadly chlorine. In World War II the Allied Powers took the Haber Process further by manufacturing copious amounts of munitions through nitrogen synthesis. At the end of the war, these industrial-scale efforts were re-purposed to produce chemical fertilizers.
7.Tampons
The world's favorite feminine hygiene brand didn't start as a sponge for ambiguous blue water. The haphazard medical conditions of World War I did more to kill troops than the actual fighting. To improve the situation, manufacturing company Kimberly-Clark developed a lightweight, highly absorbent gauze known as Cellucotton to help American soldiers injured in combat.
6.Teflon
During World War II, Allied scientists were tasked with keeping military weaponry one step ahead of the fascists. The Manhattan Project commenced with the goal of making the biggest boom since the start of the universe. Teflon, accidentally discovered in 1938 by Roy J. Plunkett, came under intense demand almost immediately when it was found to withstand the volatile ingredients of the first atomic bombs. After the Project culminated with the destruction of two Japanese cities, Teflon would be repurposed most famously as a non-stick coating in pots and pans, as well as a stain-resistant coating for clothing.
审校:梅子九 编辑:旭旭 来源:前十网