Certainly, 2012 is a tough year to graduate – but there is still a great deal that jobseekers can do to boost their chances of finding employment.

The biggest issue for today's graduates isn't joblessness – it is unpaid internships. There is no legal definition of an intern, but national minimum wage law states anybody who qualifies as a worker must be paid at least £6.08 an hour (if aged 21 and over) unless their employer is a charity.

News that 83 graduates apply for every job is eye-catching, but is it really true? Are graduates only applying to the big names, via adverts they've seen in the most obvious places?

A second degree means a better job – or at least a better chance of getting a job. Right? Wrong. Think carefully before you sign up for an expensive postgraduate course that may be of little interest to employers – and beware of the increasingly slick marketing methods used by universities (remember, education is a business now).

The digital revolution has turned many industries upside down. The music industry, book publishing and print journalism are obvious examples, but other industries are suffering, too. This means the "dream jobs" you've set your heart on may not even exist in a few years – and if they do, they could be poorly paid and insecure.

Graduates often hope that if they want their goal badly enough, they'll get there. Sadly, this isn't true. Look around. If people established in your chosen industry are bailing out, what does that tell you? Think laterally and take your skills to a growing sector. Your career spans 40 years. Don't pick an industry that will be dead in five.

Graduates obsess about crafting the perfect CV, but there's no such thing. If yours is clear and concise, stop fiddling. And forget about trying to stand out. If your application is really good, it will get noticed.

Don't dismiss small- to medium-sized companies (SMEs, with less than 250 employees) – that's where the bulk of graduate vacancies lie. Thousands of SMEs are desperate to hire bright young graduates – but they may not advertise in the obvious places as it's expensive, so do some extra sleuthing to track them down.

Don't use your covering letter to tell a sob story about why you need a job to give you experience – however desperate you feel. And don't emphasise your potential – it sounds like you have nothing to offer (which isn't true). Instead, underline what you do have. Employers will hire you if they think you can help them – not because you need experience. And never offer to work for free. It looks as if you don't value your own contribution.

The biggest mistake graduates make is repeating one job-hunting strategy again and again before wailing. Different industries require different approaches. Have the courage to ditch what isn't working – and try something new which might. What have you got to lose?

Spent last summer litter-picking at Glastonbury? However lame you think your experience sounds, anything is better than nothing. "The key is to make it sound relevant for the job you're applying for," says Hawes. "Think back and see the job through the eyes of an employer. What challenges did you face and how did you overcome them? What skills did you develop? What training did you have? This is all great stuff for applications and interviews."

Yes, be professional when you're applying for jobs, but be yourself. Stiff, robotic graduates using business buzzwords incorrectly is a big no-no for recruiters.