HBO shows headed to Amazon Prime
HBO and Amazon have agreed to a deal that allows Amazon Prime users to stream HBO content. CNN's Brian Stelter explains.

HBO is opening part of its massive TV library to Amazon. Amazon prime users, listen up, you will soon be able to stream many of HBO's hit shows, like the

Sopranos.
Ah, present for Amazon users, but like the plot of any good show, there is a twist. HBO's presnt only applies to those old shows. New seasons of the Newsroom and Girls are taken around 3 years to show up on Amazon. HBO, like CNN is owned by Time Warner. CNN Senior Media Correspondent, Brian Stetler.

Brian, thanks for joining me now. This is all we've been talking about is content, the battle for those eyeballs onlines. How significant is this deal?
I think it's very significant. Because HBO is always tight-fisted with their shows. They own all the programs that they broadcast and they are very careful not to share them in lots of other directions. Some repeat some old shows, like Sex and City are on cables. But the value of repeats like that is dwindling. Because people expect everything to be available on demand. And HBO is really good at making thse on demand. The 30 million people in the United States, pretty much staying at home, they have HBO, can watch all the back seasons of shows Sopranos already. What about homes that don't have HBO?

What about the people might have Amazon prime might wanna watch Sopranos many years ago? That's the people now have more access to shows thanks to this deal.
So who wins here? Is it the win for all around? Because to me, when you are talking about those back shows, they are older. There are so many new hits there. I'm not sure that HBO would give it any kind of present. What is Amazon to get out of it?
They are constructing this deal very carefully. Amazon gets a bunch of bold name shows they can promote. They can now, say, for example, they've got the whole seasons of the WIre. It's critically claimed the HBO series. That for some people, it's still brand new for them. [Anchoress: Right.] You haven't seen it before, it's new to you. But HBO is most importantly still protecting its cable and satellite business. It is making sure that people still need to sign up for cable and for HBO if they want to watch the new hits, like Game of Thrones, like True Detective. They will have the cake and be eating it too, figuring out a new way to make money for their new library while protecting their core business.
That's right. And for Amazon, I should say, some of the younger people come into Amazon prime, perhaps they haven't seen the shows. Brian, we are out of time. Content is the king, that's for sure. We can tell from this deal that content makes this...
Every day it is reaffirmed every time we see a deal like this.
All right. Prime users, if you haven't seen those shows, you will be happy. Brian, we will talk again soon. Thanks so much.
Thanks.