Can you really print out edible Oreos?
CNN's Laurie Segall taste tests a 3D-printed Oreo at South by Southwest.
-So first of all, tell me a little bit about what we are looking at here.-Of course, so you are looking at the trending/vending machine from
Oreo. So the whole idea here was how do we begin to explore customizing flavors for consumers, and really connecting that consumer experience to technology in a way that's never been done before.
-A part of the technology behind here is 3D printing.
-Yes, so we use 3D printing parts and a 3D printing approach.
-How does this transit to other types of food? Could we one day 3D print tacos, perhaps?
-I think one day, you are able to 3D print a lot of things, everything from chocolate to candle, but again, I think it's not so much just about technology, although it's a breakthrough, it's really about how do we begin to understand what consumers want and to liberalize those kind of customized experiences.
-At what point are we going to be able to 3D print our own customizable Oreoes from our home?
-That's a good question. I don't have a direct timeline, but we would love to be able to deliver that customized experience, so consumers could have all flavors that we offer as well as create their own.
-Already.
-OK, here we go.
-OK. All right. It looks good. It looks like a normal one, just OK.
-Yep, go ahead.
-Really good.
-See, now you can just go over to the milk bar and dunk it in the milk.
-Yeah, that is really good, taste like an Oreo.
-Here you go.