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By 1972, a new McDonald's was being opened every day, and by 1974 there were over 3,000 restaurants.
到1972年，每年都会新开一家麦当劳。到1974年，已有3千多家麦当劳。
McDonald's came to Hong Kong in 1975, and was introduced into Shenzhen in 1990.
麦当劳在1975年进入香港，在1990年被引进深圳。
Two years later, the first McDonald's in Beijing opened with more than 40,000 customers on its first day.
两年后，第一家麦当劳在北京开始营业，第一天就有4万多名顾客。
Why has McDonald's been so successful?
麦当劳为什么如此成功？
Back in 1956, McDonald's adopted the motto 'Q.S.C.＆V.'
早在1956年，麦当劳就以“Q.S.C.＆V”作为公司的座右铭。
These letters stand for 'Quality, Service, Cleanliness and Value'.
这些字母表示“质量，服务，清洁和价值。”
In all of these areas, McDonald's pays great attention to detail.
在所有这些方面，麦当劳都非常注重细节。
For example, after years of planning, McDonald's established its largest ever restaurant in Moscow in 1990.
例如，经过多年规划之后，麦当劳于1990年在莫斯科开了有史以来规模最大的店。
To achieve the right quality, potatoes are imported into Russia,
为达到好品质，土豆都是进口到俄罗斯的，
and farmers are taught how to farm them properly, as well as how to harvest and pack them.
而且农民们都要学会如何正确地种土豆，还有如何收获和装包。
To achieve good service, McDonald's has one of the best training programmes in the world.
为了达到优良的服务，麦当劳在世界上有一个最好的培训项目。
It even has seven Hamburger Universities (one in Hong Kong) where top personnel can learn management and customer service skills.
它甚至有七所汉堡大学（一个在香港），高层员工在这里能学到管理和客户服务技能。
By 2005, McDonald's had over 30,000 outlets in 119 countries and regions.
到2005年，麦当劳在119个国家和地区中有过3万多家分店。
It sells more than 100 hamburgers every second of the day.
每天每秒钟有100多个汉堡售出。
While it does not yet have a restaurant on the Moon, no doubt a plan is already being made for one.
虽然目前月球上还没有麦当劳的分店，但毫无疑问这项计划正在拟定中。
