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The emergence of text-to-video artificial intelligence technology has the potential to revolutionize advertising, movie trailers and short video industries,
美国人工智能研究公司OpenAI，即聊天机器人ChatGPT的创建者，开发的新人工智能模型Sora最近引起了全球轰动。
as Sora, a new AI model developed by US-based AI research company OpenAI — creator of chatbot ChatGPT — has recently become a global sensation, experts said.
对此，专家表示文生视频人工智能技术的出现有可能彻底改变广告、电影预告片和短视频行业。
They added the multimodal large language model, which possesses the ability to generate high-resolution video clips based on given text prompts,
专家补充道，多模态大语言模型能根据给定的文本提示生成高分辨率视频片段。
is an undeniable future development direction for generative AI, and will inject strong impetus into a new round of industrial development.
不可否认，这将是生成式人工智能未来的发展方向，会为新一轮产业发展注入强劲动力。
Chinese tech firms should pool more resources into accumulating more training data, improving computing capacities and cultivating talent in the field of AI-powered video generation models, said industry observers.
行业观察人士表示，中国科技公司应集中更多资源来积累更多训练数据、提高计算能力并培养人工智能视频生成模型领域的人才。
AI-related stocks continued to rally in the A-share market, with Chinese cloud video solution providers Hangzhou Arcvideo Technology Co Ltd and BizConf Telecom Co Ltd seeing their shares surge by the daily limit of 20 percent on the Shanghai bourse's STAR Market on Tuesday.
A股市场人工智能相关股票继续上涨，中国云视频解决方案提供商杭州虹视科技有限公司和会畅通讯有限公司的股价周二在上海证券交易所科创板涨停，涨幅达20%。
Sora can generate videos up to a minute long while maintaining visual quality and adherence to user prompts, OpenAI said.
OpenAI表示，Sora可以生成长达一分钟的视频，能按照用户输入的提示产出视频并确保视频质量。
It is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background.
它能够生成包含多个角色、特定类型的运动的复杂场景，并能准确展示主体和背景的细节。
The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.
该模型不仅能理解用户在提示中提出的要求，还了解这些东西在物理世界中的存在方式。
Liu Xingliang, director of the Beijing-based Data Center of China Internet, a research institute specializing in the internet industry, said Sora is undoubtedly a major breakthrough for AI.
专门研究互联网行业的研究机构中国互联网数据中心主任刘兴亮表示，Sora无疑是人工智能的重大突破。
"It not only demonstrates AI's advanced ability to understand and create complex visual content, but also brings about unprecedented opportunities and challenges for content creation, entertainment and film and television production industries.
刘兴亮表示，Sora不仅展示了人工智能理解和创建复杂视觉内容的先进能力，也为内容创作、娱乐和影视制作行业带来了前所未有的机遇和挑战。
The video-generation model will help video content creators to turn their ideas into reality at a faster speed and at a lower cost, and offer audiences richer and more diverse visual experiences," Liu said, adding that AI is expected to play a more important role in all aspects of human lives in the future.
视频生成模型将帮助视频内容创作者转变想法，人工智能未来有望在人类生活的各个方面发挥更重要的作用。
He said with advancements in AI technology, traditional film and TV production processes along with related business models will likely be reshaped,
他表示，随着人工智能技术的进步，传统影视制作流程以及相关商业模式可能会被重塑，
but it does not necessarily mean the demise of legacy industries, and more efforts are needed to explore new artistic forms and expression methods by integrating AI technology.
但这并不一定意味着传统产业的消亡，还需要更多努力实现人工智能技术与已有技术融合，探索新的艺术形式和表现方式。
Chinese AI firms have stepped up the push to expand their presence in the AI video generation sector.
中国人工智能公司努力扩大在人工智能视频生成领域的影响力。
Cloudwalk Technology said it has a layout in text-to-image and text-to-video multimodal LLMs and launched a digital human generation platform,
云从科技表示在文生图像、文生视频多模态大模型领域有所布局，并推出了数字人生成平台，
while Sumavision said it has invested heavily in video content production, and will continue to explore AI-generated content technology.
而Sumavision则表示在视频内容制作上投入了大量资金，并将继续探索AI生成内容技术。
Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School,
浙江大学国际商学院数字经济与金融创新研究中心联席主任盘和林表示，
said as a disruptive technology and milestone in AI progress, Sora will improve the efficiency of video creation, and have an impact on short-video editing and advertising industries.
Sora作为颠覆性技术和人工智能进步的里程碑，将提高视频创作效率，并对短视频产生影响编辑和广告行业。
"Talent, data and computing power are key to video generation models," Pan said, adding the process of developing such models necessitates higher requirements for computing capacity, algorithms and high-quality data, and more efforts are required to bolster the circulation of data elements.
盘和林表示，人才、数据和算力是视频生成模型的关键。模型的开发过程对计算能力、算法和高质量数据提出了更高的要求，需要加大力度促进数据的流通。
Meanwhile, the use of text-to-video AI models raises concerns about ethics, copyright protection, personal privacy leakage and data security, experts said.
与此同时，专家表示，文生视频人工智能模型应用引起了人们对道德、版权保护、个人隐私泄露和数据安全的担忧。
How to ensure the authenticity and transparency of the content has become an important issue, and more efforts are needed to formulate rules and regulations to ensure the healthy development of such technology.
如何保证内容的真实性和透明度成为重要问题，还需要加大力度制定规章制度来保证此类技术的健康发展。
Zhou Hongyi, founder of Chinese cybersecurity company 360 Security Group, said: "Sora might bring a huge disruption to the advertising industry, movie trailers and short video industry,
中国网络安全公司360安全集团创始人周鸿祎表示：“Sora可能会给广告业、电影预告片和短视频行业带来巨大颠覆，
but it may not necessarily beat TikTok quickly. It is more likely to become a creative tool for TikTok."
但它不一定能很快击败TikTok。它更有可能成为TikTok的一个创作工具。”
