Over the next 20 days, China's eastern city of Shanghai will hold a film festival highlighting domestic low-budget films like "Waiting in Beijing" and "Home Run".

Organizers say low-cost films have become more and more popular in recent years and the festival aims to promote the development of these kinds of movies.

An article in the Shanghai-based "Wen Hui Bao" says small film makers should not be over satisfied with the initial success of their products.

The newspaper notes that small films have made good profits in the first half of this year. "The Equation of Love & Death" pocketed eight million yuan, or 1.2 million US dollars, in box office sales over four days after its release.

Two years ago, another small movie called "Crazy Stone" grossed sales of 20 million yuan, or 2 and hald million US dollars.

However, the article cites some movie critics as saying these are just individual cases as the movie market is still dominated by blockbusters. They reveal that nearly 300 small movies didn't make it into cinemas, comprising over 70 percent of all movies produced in China last year.

The critics say small film directors, most of who are young people, seem to be short-sighted as many just want to express their own personal sentiments through their films.

In response, the newspaper points out that the small film makers should adapt their stories to the interests of the audience, especially the younger members. It concludes that the evolution of small films can only come after their producers make continued efforts to tailor their products to the needs of the market.