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第1443期:我们为何对拥有之物如此着迷?(上)

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(1-1)

After witnessing the violent rage shown by babies whenever deprived of an item they considered their own, Jean Piaget, a founding father of child psychology, observed something profound about human nature. Our sense of ownership emerges incredibly early. Why are we so clingy?

There's a well-established phenomenon in psychology known as the endowment effect where we value items much more highly just as soon as we own them. In one famous demonstration, students were given a choice between a coffee mug or a Swiss chocolate bar as a reward for helping out with research. Half chose the mug, and half chose the chocolate. That is, they seemed to value the two rewards similarly.


(1-2)

Other students were given a mug first and then a surprise chance to swap it for a chocolate bar, but only 11% wanted to. Yet another group started out with chocolate, and most preferred to keep it rather than swap. In other words, the students nearly always put greater value on whichever reward they started out with. Part of this has to do with how quickly we form connections between our sense of self and the things we consider ours.

That can even be seen at the neural level. In one experiment, neuroscientists scanned participants' brains while they allocate various objects either to a basket labeled "mine," or another labeled, "Alex's." When participants subsequently looked at their new things, their brains showed more activity in a region that usually flickers into life whenever we think about ourselves. Another reason we're so fond of our possessions is that from a young age we believe they have a unique essence.


(1-3)

Psychologists showed us this by using an illusion to convince three to six-year-olds they built a copying machine, a device that could create perfect replicas of any item. When offered a choice between their favorite toy or an apparently exact copy, the majority of the children favored the original. In fact, they were often horrified at the prospect of taking home a copy. This magical thinking about objects isn't something we grow out of.


【地道美语,长句精练】

1.That is, they seemed to value the two rewards similarly.

2. Yet another group started out with chocolate, and most preferred to keep.

3. This magical thinking about objects isn't something we grow out of.


【课堂纠音,上节连读】

1. Use transition moments to your advantage.

2. Get a handle on small, frequent purchases.

3. We can be irrational when it comes to saving and spending and budgeting.


重点单词   查看全部解释    
illusion [i'lu:ʒən]

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n. 幻觉,错觉,错误的信仰(或观念)

联想记忆
endowment [in'daumənt]

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n. 捐助(奖金), 天赋

 
demonstration [.demən'streiʃən]

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n. 示范,实证,表达,集会

 
handle ['hændl]

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n. 柄,把手
v. 买卖,处理,操作,驾驭

联想记忆
ownership ['əunəʃip]

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n. 所有权

 
frequent ['fri:kwənt]

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adj. 经常的,频繁的
vt. 常到,常去

 
phenomenon [fi'nɔminən]

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n. 现象,迹象,(稀有)事件

联想记忆
advantage [əd'vɑ:ntidʒ]

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n. 优势,有利条件
vt. 有利于

联想记忆
device [di'vais]

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n. 装置,设计,策略,设备

 
majority [mə'dʒɔriti]

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n. 多数,大多数,多数党,多数派
n.

 

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