查看中英双语全文，微信关注“可可英语晨读”公众号。关注即可【加入晨读打卡学习群、领取双语全文pdf笔记，还能了解更多关于外刊精读的小技巧】。更多更快更精彩的内容，尽在“可可英语晨读”公众号。

Japan’s government launches competition to get people drinking

The Japanese government has launched a nationwide competition calling for ideas to encourage people to drink more alcohol after a change in attitudes among the young resulted in a slide in tax revenues.

The Sake Viva! campaign, which is being run by the National Tax Agency, asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.

The competition, which runs until 9 September, calls for “new products and designs” as well as ways to promote home drinking. Entrants are also encouraged to explore sales methods using the metaverse, according to local website JiJi.com.

查看中英双语全文，微信关注“可可英语晨读”公众号。关注即可【加入晨读打卡学习群、领取双语全文pdf笔记，还能了解更多关于外刊精读的小技巧】。更多更快更精彩的内容，尽在“可可英语晨读”公众号。