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From 20,000 views to 59.3 million fans, a fitness instructor sees his social media explode by posting lockdown exercise videos

A fitness instructor is enjoying an explosion in his social media presence as millions of people in China have turned to him for exercise ideas as they are stuck in lockdowns to prevent the spread of Covid-19.

The trainer, Will Liu Keng-hung, who sometimes had a modest 20,000 viewers for his videos before the lockdowns in some Chinese cities, now has 59.3 million followers as of May 3 and the account continues to grow rapidly.

Liu, a Taiwanese singer and a close friend of pop superstar Jay Chou, runs a two-hour live stream every day to lead his followers through an exercise regime. Most live-stream sessions attract 10 million participants, and he has had two million people watching him simultaneously.

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