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I am recognizing more and more the importance of values.
我越来越认识到价值观的重要性。
And when you ask people about their preferences for work and where they want to work,
当你向人们询问他们对工作的偏好以及他们想在哪里工作时，
they often cite they want a company that has strong values that are aligned with theirs.
他们经常会说，他们想找一家具有与其价值观相符、拥有强大价值观的公司。
So you see more and more CEOs, more and more leaders, investing in the articulation of their corporate values.
因此，你会看到越来越多的CEO、越来越多的领导人投资于表达他们的公司价值观。
You see consulting firms making millions of dollars helping organizations, you know, define their values. What we're seeing consistently is this is not working.
你看到咨询公司通过帮助组织定义其价值观而赚了数百万美元。但我们一直看到的却是，这行不通。
What's happening is CEOs are defining the values of the organization.
实际情况是，首席执行官正在定义组织的价值观。
They're putting them on a beautiful poster boards. They're putting them on websites. They're promoting them out there.
他们将价值观贴在漂亮的海报栏上。他们将价值观放在网站上。他们正在进行推广。
They might be getting on a stage at a large conference for their employees and sharing the values and sharing why they matter to them.
他们可能正在为员工举行大型会议，分享价值观，分享为何价值观对他们是重要的。
Maybe they're going down to that next layer of leaders and saying, we really want you to connect to these values.
也许他们正在对下一级领导层说，我们真的希望你与这些价值观建立联系。
We want you to be able to tell stories about why those values matter to you.
我们希望你能够讲述有关这些价值观对你很重要的故事。
But even still, at that point, you're not getting the values lived by the organization.
但是即使这样，你仍无法让组织践行其价值观。
The majority of people can't name the values of their company, much less actually be able to figure out how to change their job to align with those values.
大多数人无法说出他们公司的价值观，更不用说能够弄清楚如何调整工作以与这些价值观保持一致。
If you truly want to bring your values as an organization to life, everyone in your company needs to be able to tell stories about how those values show up in their daily job.
如果你真正想将组织的价值观变为现实，那么公司中的每个人都必须能够讲述这些价值观在日常工作中的表现。
If inclusion is one of your values, every employee needs to say, how does that show up on my job?
如果包容是你的价值观之一，那么每个员工都必须说出这在自己的工作中是如何体现的？
为什么这对自己很重要？你知道，如果诚信是你公司的价值，那么每个员工都必须能够阐明其在工作中的体现。
And this is not as challenging a process as you may first think.
这并不像你首先想到的那样具有挑战性。
The simple process of connecting your employees in pairs and having them talk about how has a given value shown up in their career, what does it mean to them?
将你的员工搭配在一起，并让他们谈论价值观在他们的职业生涯中如何体现出来，这对他们意味着什么？
Maybe the two of them think about that in a different way.
也许他们两个人以不同的方式思考这个问题。
And they can actually have a really meaningful conversation about what integrity means to you versus them.
他们实际上可以进行一场真正有意义的对话，讨论诚信对你和他们而言意味着什么。
That helps them truly understand what that value is.
这有助于他们真正了解该价值观是什么。
And then to see how does it show up in their job today and how could they do more around that value.
然后看看这如何体现在他们今天的工作中，以及他们如何才能围绕这一价值观做更多的事情。
So picture in one hour if every employee in your organization, sat down with a colleague and had a conversation about one of your values,
因此，让组织中的每个成员都与同事坐下来，就一项价值观进行交谈，
and really went in-depth, and talked about how they see it differently, how it shows up for them,
然后深入探讨，谈论他们如何看待它，如何体现出来，
how they plan to build it into their work, how that one hour will completely transform your organization.
他们打算如何将其构建到工作中，看看这一个小时将如何彻底改变你的组织。
